POD Dash ad

[arbilab]

We always had FL Westys at home and always used All, perhaps the first HE detergent. From the ad, looks like Dash was the second.

All was a product of Monsanto but the brand has been sold, not sure how many times. Not sure who made Dash either. The ad doesn't say. Sounds like P&G but might have been Lever. Anybody remember?

 

[hilovane]

ALL was introduced circa 1948, and originally manufactured by a Columbus, Ohio-based company called Detergents, Inc., and was featured with some prominence in Westinghouse Laundromat instruction manuals of the day; Westinghouse dealers even sold the product "as a service." Details unknown, but by the early-to-mid '50s, Monsanto acquired the rights; circa 1957, the rights were subsequently obtained by Unilever (then known as Lever Brothers in the US, and headquartered in NYC). Again, specific details here, unknown, but as Unilever sought to restructure its brand line, within the last 15-20 years, and the ALL and WISK brand names were sold to a so-called "ghost brands" company called Sun, based in Wilton, Connecticut. DASH was introduced by P&G around 1955-56, and was discontinued by the 1990's. Colgate-Palmolive had their own variation; AD (which supposedly stood for "Advancd Detegent"). This wasn't quite a "low-suds" formula like All or Dash; but, it's sudsing action was profoundly minimized, by comparison to, say a product like Tide. Introduced around 1954-55, it was discontinued sometime in the early 1970's. I've seen commercials for these products on YouTube.

 

[arbilab]

P&G ditched Dash just as FLs were coming back in US? Guess they're not always right.

Thanks, that fills in some blanks.

 

[hilovane]

I should mention that over the last few years ALL was still made by Unilever, it was reformulated, so it was no longer a "controlled suds" detergent. As you probably know, it now comes in assorted varieties, including an HE formula (as does its "sister" brand, WISK). There's a company called Redox Brands, which acquired the rights to OXYDOL and BIZ, after P&G decided to discontinue them (these are other examples of the aforementioned so-called "ghost brands"-which are venerable brand names no longer manufactured by the companies that either made them famous, or originally made them, period). My point being here, it would've been a potentially good move, if someone had picked up the rights to DASH, and marketed it exclusively as an HE detergent, thus essentially keeping it "true to its roots."

 

[arbilab]

"Ghosting" has taken most credibility out of brand names. Not just laundry detergents, machines too. Doesn't stop there. Electronics. Food.

Texas had a legacy bakery, Mrs. Baird's. Truly outstanding commercial bakery, nothing compared to it. It was taken over by Bimbo (Mexico) about 10 years ago. The smooth, fine, dense texture is now coarse. Not enjoyable at all. I just bought my last Mrs. Baird's. Worse than the one before it. I'm going to Kroger store brand. Essentially the same product, half the price. I WANT Mrs. Baird's but there's just no such thing any more.