Pavane for a great line.
Not exactly, but they started to homogenize all their appliances in the early to mid eighties, after Welch took control. I still remember walking through a hallway in the East Building (where Welch and his wehrmacht had their offices)and noticing a couple of disembodied washer control panels on the carpet. They were refashioning them to reflect the new
"no frills" aesthetic that they were administering in the corporate offices. The panel was still toggleswitches and dials, but they had scaled them all down to look like the BOL panels, removing all lights, bells and whistes. The beginning of the end. Their workers in Louisville must have been apoplectic.
I think they must have decided from research that they had a fairly stable share of the white goods market and had no desire to take it over as did Whirlpool. They simply had bigger fish to fry. If you look at GE's appliances, and subtract anything they outsource(which is a lot) nothing has changed dramatically in decades. They're just not interested in this market anymore. One can't argue with their numbers, but one can detest their mission. Sadly, it's exactly parallel to the American auto industry's default to superior Japanese and European products. Eventually, I imagine, American will make nothing. With apologies to Peteski, it's why my daily driver is an LG washer, Gaggenau stoves, and, vintage Maytag, GE and KitchenAid dishwashers.