There are a few high suds detergents for people who prefer it for hand washing and that still use twin tubs or US type top loaders but 99% of all of our detergent is for FL machines, or HE as you know it. When FL automatic machines became more and more popular all of the traditional brands that we know (Persil, Fairy, Daz, Surf, Ariel etc) and stuck the word 'automatic' on the end to indicate that they were for use in FL machines. Given that almost everyone has a FL machines the word has long since been dropped. I wonder what HE softener is all about?!?!?!?