Shades in Creation--Pics don't Lie!!!!
I had both a Sears AND G-E catalog, 1982 for the former, and 1981 for the latter--and do you know what?!
The shades in the appliances in each STILL looked totally different--to where it would be hard for a washer and dryer of the two different makes--even in WHITE--to be side-by-side...
Plus, Kenmores were even available in Avocado and Coffee, that GE and several other manufacturers discontinued--well, Major ones, like Maytagg and Whirlpool--we're not counting Tappan, Admiral and Norge. whereas that GE only had Almond, White and Wheat...
So, government intervention, rampant as it was, would have probably at least waited until the later '80's, when those trendy colors were slowly, into the '90's were just going out of vogue...
-- Dave