Vogue, Vogue, Vogue
Does anyone on the West Coast also remember the regional detergent "Vogue"? It was produced by the Pacific Soap Company, which also made the granulated soap "Citrus." The blue box claimed "Vogue" was "the perfect detergent with extra cleaning power." It sold for less than the big brands, and it was pretty good stuff, according to one of my aunts who swore by "Vogue."
I also remember White King D; it was my go-to detergent when the budget was tight. Still see White King water conditioner in the Vegas Valley, however.