Nail Down Appliances from GE, WP and KM and Others
These basic appliances were made to use to get customers into the showrooms so they could be sold-up to more expensive models. This is why you see what appear to be silly combinations of higher end features in otherwise BOL models, like a two speed washer that doesn't even have water temperature choices, super capacity machines with no water level control etc etc. They did this so a newspaper ad could advertise a low price on an automatic washer with TWO SPEEDS knowing full well that 98% of consumers would never be buy that model. Salesmen were under great pressure not to sell these machines, not only was there NO commission on them there were often financial penalties if they actually allowed someone to buy one. This is where the sales term Nail Down came from as the salesmen was supposed to think of the machine as Nailed to the floor, this is where the term from the consumers point of view Bait and Switch came from.
Most major manufactures built these low end Come On models to some extent, even MT built the DE90-DG90 dryers that did not have matching washers to lure people into the showrooms. This trend has died down as consumers became wiser and several Stare Attorney Generals cracked down on this Bait and Switch practice, Sears for one got hit with this for advertising $50 full sized clothes dryers that were almost never sold in spite of many people trying to do so.
The neat thing about these BOL models today is that they are fairly rare and were in almost all cases perfectly good machines.
These basic appliances were made to use to get customers into the showrooms so they could be sold-up to more expensive models. This is why you see what appear to be silly combinations of higher end features in otherwise BOL models, like a two speed washer that doesn't even have water temperature choices, super capacity machines with no water level control etc etc. They did this so a newspaper ad could advertise a low price on an automatic washer with TWO SPEEDS knowing full well that 98% of consumers would never be buy that model. Salesmen were under great pressure not to sell these machines, not only was there NO commission on them there were often financial penalties if they actually allowed someone to buy one. This is where the sales term Nail Down came from as the salesmen was supposed to think of the machine as Nailed to the floor, this is where the term from the consumers point of view Bait and Switch came from.
Most major manufactures built these low end Come On models to some extent, even MT built the DE90-DG90 dryers that did not have matching washers to lure people into the showrooms. This trend has died down as consumers became wiser and several Stare Attorney Generals cracked down on this Bait and Switch practice, Sears for one got hit with this for advertising $50 full sized clothes dryers that were almost never sold in spite of many people trying to do so.
The neat thing about these BOL models today is that they are fairly rare and were in almost all cases perfectly good machines.