Riot! Simply Just A Riot!

[launderess]

There are no words for this advert! Enjoy!

Pardon Our Interruption...

 

[brettsomers]

i just screamed when i saw that...

that is appalling. almost unbelievable. im almost thinking that the ad is fake. i thought folks in the olden days were more prudish about discussing bodily functions and such. i wonder if Don is more mindfull of things *down there* than his wife. i wish i could read the entire ad. what a disagreeable situation for a young wife to be in. maybe the problem isnt his wifes lack of Lux. maybe Don is looking for something his wife cant provide...

 

[cehalstead]

not a fake...

I seriously doubt that this ad is a fake. I have many old magazines, and you wouldn't believe some of the topics "daintily" addressed. We don't know how lucky we are to live in an age of extreme cleanliness. I remember my Mom tellling a story of her sister-in-law not knowing what deodorant was and how they all had to tactfully tell her how to use "Tussy" deodorant.....

 

[launderess]

First of all, am shocked the daughter was speaking to her father on thei matter, where was her mother?

Yes, the advert is original, tacky as we today may think it was. Believe it or not the same sort of adverts were used to sell Lyson disenfectant. Yes, Lysol was once marketed to women for use as a douche to keep away "feminine odor". The upside according to the advert was that the woman's husband would be "happy" and it would promote intimacy.

Should also be noted that even as late as the 1930's/1940's and even later, not every Amercian "knew" about keeping one's self clean. It should also be pointed out many,many people either lived on the farm or still in tenements where hot water/indoor plumbing was not common. Hot water baths entailed under those situations all the effort required back in the Victorian area. Thus all those joke in Bugs Bunny cartoons about "Saturday night baths". People took full baths once aweek, and "washed up" best they could during the week.

L.

 

[launderess]

Ok, made out some of the advert:

The father is merely asking his daughter if everything is alright with her marriage, to which she answers her husband is just "busy" these days.

Apparently the father does convey the fact something is "wrong" with his daughter's marriage to his wife, who is seen in the smaller pictures having a frank chat with her daughter the next day. The mother explains that persperation odour on undergarments can spoil a marriage. The mother further explains the daughter should launder her underthings after each wearing, and dresses often.

Apparently the mother's advice works, since the letter shown at the bottom of the advert is from "Peg", thanking her mother for the advice about Lux soap. Everything is "perfect" in her marriage now, and "Don" is "more in love" than ever. The girl even invites her mother over to dinner next week.

For what it is worth, proper young ladies have been schooled for ages that the proper way to care for their underthings was to launder them after each wearing. Hence ladies bathrooms all over the world with all manner and sundry of undergarments hanging dry. Even the book "Home Comforts" recommends laundering underthings after wearing.

For Lux soap to sponsor such an advert makes sense. Woolite, Kirkman Flakes, Ivory Snow, and others were all marketed for laundering fine washables by hand.