Kodak was part of the consortium that inflicted, er, uh, introduced APS, a/k/a Advanced Photo System. With its 24mm negative size, it was to 35mm what pocket 110 cameras were to 126 instamatic: smaller negative but few advantages over the format it was meant to supplant among casual photographers. And let's not forget the nadir of point 'n' shoot: the DISC camera.
Ironically, no one is predicting the end of 35mm film production. Fuji, Kodak and Agfa are still cranking it out. Many professional photographers who shoot digital for a living are returning to film for their leisure photography. Some say the limited number of exposures on a roll forces you to make every shot count, instead of shooting a dozen digital shots and hope one is better than the rest.