Sears Quietly Launches First Kenmore-Branded TVs

[mattl]

<h1><span style="font-size: 14pt; font-family: arial,helvetica,sans-serif;"><span style="font-family: times new roman,times;">It would appear some at Sears are still trying, might be too little too late thought.</span></span></h1>
<h1> </h1>
<h1>Sears Quietly Launches First Kenmore-Branded TVs</h1>
 

Sears’ venerable appliance badge is now appearing on a two-line series of aggressively priced HD and 4K Ultra HD LED TVs as part of an effort to squeeze further mileage from the company’s Kenmore, Craftsman and DieHard house brands.

 

....

The new TV line, which follows word last week of a DieHard-branded automobile tire, is part of a series of multi-product brand extensions that also includes:

* a Kenmore smart thermostat;

* a Kenmore Elite French door refrigerator and front-load laundry pair with Wi-Fi connectivity for alerts and downloadable wash cycles;

* a Craftsman garage door opener and connected tool storage units; and

* a DieHard-branded Bluetooth speaker, earbuds set, pocket smartphone charger and wireless charging stand.

“The addition of Kenmore, Craftsman and DieHard connected products further improves our connected solutions offering,” said Ryan Ciovacco, president of consumer electronics and connected living at Sears Holdings.......

 

 

 

Sears Quietly Launches First Kenmore-Branded TVs

Kenmore has left the kitchen. Sears’ venerable appliance badge is now appearing on a two-line series of aggressively priced HD and 4K Ultra HD LED TVs as part of an effort to squeeze further mileage from the company’s Kenmore, Craftsman and DieHard house brands. Following the nomenclature of its...

www.twice.com

 

[daveamkrayoguy]

TOO LATE to do this 'right thing at the right time'?

Think I'll go hug the toilet bowl & yell for the guy named "Ralph"...

 

 

-- Dave

 

[washman]

Spoken like a true corporate chump

“We’re unleashing the power of these iconic brands by entering into these new categories and introducing connected home solutions that provide peace of mind, saving time, energy and money.”

Inanimate objects such at these have no "power". Now if he's talking the Superfriends or a nuclear reactor, that would be different.

A brand name no longer means diddly squat. It is product, product, product. Anyone with a room temperature IQ knows that but of course, Harvard Business School churns out reams of these educated idiots to constantly reinvent the wheel.

Besides, unleashing brand power so to speak is 100% pointless if your customers are not coming in through the front door in the first place. If I think Sears sucks, slapping the Kenmore name on a made in china boob tube will not change that. Sear's problems extend far beyond a so called brand name of a commodity product.

Shame the 6 figure dolts in Hoffman Estates cannot seem to figure that out.

 

[vacerator]

Relaunching

Coldspot refrigerators and freezers, or Silvertone TV's and sound systems might have been a better fight in the marketplace.
Sears even sold the Kaiser Frazier "Henry J" as the Allstate car.
Maybe they should have sold manufactured homes to hourly Walmart employees.
Do they really want to survive?

 

[lordkenmore]

I sort of like the idea of relaunching old names like Silvertone. It certainly would make more sense for a TV than Kenmore. But...how long has it been since names like that were dropped? How many people would recognize Silvertone? Past people old enough to remember when Silvertone was still around, and people like us who know something about past brands.

 

[whirlcool]

I think the last time I saw a Silvertone anything for sale at Sears was back around 1964 or so.

 

[goatfarmer]

Maybe they will also bring back farm equipment, like manure spreaders.....

 

[lordkenmore]

>Maybe they will also bring back farm equipment, like manure spreaders.....

Which could also help a new advertising theme, which came out of an old joke:

"We stand behind everything we sell, with the exception of the manure spreader!"

 

[vacerator]

Silvertone

went out around 1974 ish. I know it was still around for sure in '72.
Coldspot went out around 1977.

 

[dartman]

Used to buy stuff from and worked at Radio Shack part time. We quickly figured out who was building their gear for them and some of it was great stuff made by Pioneer and others.
Depends on who makes it for them and what prices they go on sale for. Retail price doesn't count and I'm sure somewhere online folks have already figured out the maker and whether they are good sets no matter who's name is on them. Will be interesting to see how these do and if they give up quickly and fire sale them soon.

 

[alr2903]

Way to hot to pull down the attic stairs to get to the stash of old catalogs.  IIRC  the last of Sear's  console TV's  had " LXI"  or something similar stamped on them.  I think that faded away when Sear's had their "Brand Central" logo and started selling multiple brands?

 

[delaneymeegan]

 

 

OK, NOW I truely believe Kmart intends to divest it'self of Kenmore, Diehard, and Craftsman.

 

I give it within 24 months.

 

First they have to spruce up the house.  Stage it is the term.  Putting lip stick on the pig, others might say.  The last big WHOO-RAH to impress potential investors.

 

It's not about actually making more consumer sales.  It's so predictable.

 

I wonder how sweet the 0% financing is going to be on all these products.  "Take 10 years to pay.  No credit refused."

 

[askolover]

When I worked at Goldstar (LG now) in Huntsville, AL back in 1991 we built LXI sets for Sears.  We also built Curtis Mathis, Citizen, JC Penney, and a couple of others.

 

[arbilab]

Harvard Business School

Having worked with MBAs in an engineering environment, can say, doesn't work too well. MBAs like other professions, think that they already know everything possibly worth knowing. Even when we put engineering stuff in their native language --spreadsheets --they just didn't get it.

As though, as I suspect, they have never within memory interacted intellectually with anything outside the abstract. Ain't fixin to either. Real-world practicality doesn't register at all.

Oh, and they couldn't spell either.

 

[daveamkrayoguy]

We're not talking THE HIONEYMOONERS here, either...

[COLOR=rgb(63, 69, 73); font-family: 'Helvetica Neue', arial, sans-serif; font-size: 14px; font-weight: normal]I really see no point in this [/COLOR][COLOR=#3f4549; font-family: 'Helvetica Neue', arial, sans-serif]<span style="font-size: 14px; font-weight: normal;">happening in this late day & age, w/ Sears long-past declining, and will those TV's have to carry that hideous LOGO?![/COLOR]</span>

 

[COLOR=rgb(63, 69, 73); font-family: 'Helvetica Neue', arial, sans-serif; font-size: 14px; font-weight: normal]An aside: The reinvention of Philco? (See link below...)[/COLOR]

 

 

[COLOR=rgb(63, 69, 73); font-family: 'Helvetica Neue', arial, sans-serif; font-size: 14px; font-weight: normal]-- Dave[/COLOR]

Ion Audio To Bring Ford-Branded Audio Line To Market

Ion Audio is teaming with the Ford Motor Company for a line of officially licensed audio products “inspired by Ford Motor Company’s iconic vehicles.” The company will launch Ford-branded turntables and Bluetooth speakers “We are unreservedly enthusiastic about partnering with such an iconic and...

www.twice.com

 

[fan-of-fans]

My early 90s catalogs have LXI branded electronics in them.

 

[tolivac]

Why are they bothering?-Is it some glimmer of hope for the dying store chain-The buzzards are circling closer!

 

[vacerator]

Well, they have to show the bankruptcy

judges they at least tried rescue measures, so the ceo, executives, and highest share holders don't walk away penniless, or without their golden parachutes.