Saw it last night, only because a friend here had a group rate and invited us. Neither my partner or I are fans, but this ST movie sounded a little different. It was OK, but I'm just not into the whole blowing up things and peppered whooshing noises type of film. I found the characters likable and well done and enjoyed the more light-hearted dialogue here and there, and thought Chris Pine did a great job. Not bad to look at for a youngster either.
What annoyed me most about the experience was the trailer assault before the feature even started. The show time was 7:40. We got in there around 7:25 and the trailers were already going. Some sort of AMC Theaters compilation. Then as 7:40 came and went, more trailers from the studios themselves, a few of them repeats of the same stuff on the AMC version. And every last one of them was aliens attacking Earth, the giant metal kind, and a bunch of stuff blowing up. To me they all looked like trailers for the same damned movie. It's no wonder I have no respect for Hollywood and what they turn out anymore. Meanwhile, it was 7:55 when ST actually started. I was beyond annoyed by that time. What gives with this BS? I guess it's obvious that my partner and I don't go to the mainstream movies very much.
I'm an indie film guy through and through, that's for sure.