I have a name already
the Washman Division of Clean 'em All Industries.
There would be genuine US made steel.
US made metal parts
It would be made in a union factory where livable wages and benefits would be paid.
We'd sell to dealers only, no sales to BIG BOX stores.
Full top to bottom 5 year warranty.
I'd even start an electric motor factory, right here, making good motors that used ball bearings instead of cheaper, less durable sleeve bearings.
Timers and other electronic do-dads would be US built too. I'd try to go as vertically integrated as possible to control delivery and quality.
I'd implement Kanban and the Toyota 5 whys as part of the overall operational plan.
There would be no shareholders, no stock options, no golden parachutes to reward piss poor executive leadership and performance.
You would get 3 color options, white, black, or stainless. Period.
Wiring would be appropriately sized to handle electrical loads.
Tub bearings in washers would be US sourced Timken.
I'd resurrect the famous Arc-Cuate 210 transmission for TL machines. FL machines would use a US made motor to run things.
Dishwashers would be made of stainless steel with a mastic sound deadening package applied at factory. Pumps would be strong enough to blast any baked on gunk off dishes. And it would not take hours to do a load. Also it would work with paks, pods, or powders. Your choice.
Above all, the owners manual will fit on a single page. Not endless pages of crap and useless information. Warranty statement, sans the legalese, would be 5 sentences. Or less.
And each machine would be field serviceable with no need to chuk it because a 10 cent Chinese made part failed and is no longer in production.
Company mission statement would read: We built products that work and last.