Swash detergent by Whirlpool?

[mattl]

Swash commercials  in moderate rotation on IMDB streaming.  Mentions a premeasure type cap, squeeze and dispense. Can't say I've ever seen it in stores but haven't been looking.

 

[philcobendixduo]

Swash is....

......the name the Brondell company gives it's bidet toilet seats.
I wonder how the detergent manufacturer managed to use the same name for their product?

 

[tomturbomatic]

So for the bidet, the initial a and s were eliminated?

 

[vacerator]

I don't remeber that, but

I do remember Fresh Start detergent. Blue powder in a clear plastic quart bottle.

 

[henene4]

Didn't WP also have that short lived clothing refresh thing that used caps that was also called swash? Where you would hang one item, a solution from the cap would be sprayed/vaporised and then the item was dried?

 

[mattl]

Hmm.

 

Available on Amazon. Website at the bottom links to WP brands. Claims 83 washes per bottle @$16.

https://www.swash.com/

 

[Unimatic1140]

When I think of Whirlpool Detergent, this is what I think of:

 

[launderess]

Always look first where America shops.

*LOL*

Could be wrong, but believe SWASH is only available via Amazon.com. I've seen it on fleaPay but not in stores.

https://www.amazon.com/Swash-SWHLDLFF2-Liquid-Laundry-Detergent/dp/B08H5T96RP

https://www.reviewed.com/laundry/features/whirlpool-swash-laundry-detergent-review

https://www.whirlpoolcorp.com/swash-brand-own-line-of-laundry-detergent/

Leveraging More Than a Century of Laundry Experience, Whirlpool Corporation Releases Swash™ Laundry Detergent | Whirlpool Corp

World’s Leading Kitchen and Laundry Appliance Company enters new product category with detergent launch, available exclusively on Amazon. Whirlpool Corporation, the world’s leading kitchen and laundry appliance company, is launching today, its first-ever liquid laundry detergent: Swash™, The...

www.whirlpoolcorp.com

 

[circlew]

I wasn't aware that Whirlpool had a detergent until Robert posted the picture above. I guess it was sold only at their dealers. Does anyone know what time period it was available? I may have seen it at Swallen's, but probably didn't pay any attention to it. What company made it for them? I'm thinking it could have possibly been the same as Sears, which was DeSoto Chemical, since Sears had majority ownership of both Whirlpool and DeSoto for many years.

 

[launderess]

As noted in links provided above Swash detergent was in partnership with Amazon, and latter was sole vendor. Well at least according to press announcements, haven't seen Swash at local WP appliance dealers.

You can find the stuff on fleaPay, but Amazon moves goods via that platform as well.

There are versions of Tide seemingly only found at Target or on Amazon, so it doesn't surprise me WP came out with their own product. Miele for some time now has their own laundry product range, and given Whirlpool's market position they can easily do same.

In partnering with Amazon WP also can from bottom up design packaging that will survive shipping/delivery.

Huge issue with liquid laundry products and others is they break open, caps come off, contents leak. Amazon is dinged for this constantly. P&G among others have developed new types of packaging for their liquid products that supposedly minimizes risk.

 

[circlew]

Oh, Launderess, I was referring to the detergent in Reply #6 from Robert, not the Swash in Matt's original post.