ultrawash
Well-known member
Greeting everyone! I'd like to hear your opinion on this. What do you think the future of Kenmore beholds? Do you think the brand will still prosper or fade off into appliance history?
The Future of Kenmore
- Thread starter ultrawash
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fan-of-fans
Well-known member
Not sure, I was expecting Lowes or Home Depot to buy it, but hasn't happened.
I think it will live on, at least as a vacuum brand. I've been seeing Kenmore vacuums increasingly being sold at Target, and online at most major retailers as well as in infomercials.
None of the vacuums sold through these places seem to have any mention of Sears Holdings on the packaging, they also tend to differ in color between the ones sold at Sears.
I think it will live on, at least as a vacuum brand. I've been seeing Kenmore vacuums increasingly being sold at Target, and online at most major retailers as well as in infomercials.
None of the vacuums sold through these places seem to have any mention of Sears Holdings on the packaging, they also tend to differ in color between the ones sold at Sears.
ultrawash
Well-known member
I have seen their vacuums retailed at other stores but I have not seen any new appliances from them.
According to Sears web site, an 11.6 cu. ft. fridge was added March 2021 and a French Door fridge June 2020; Kenmore dishwasher May 2020; Kenmore gas range November 2016; couldn't find any relatively new washers, dryers, or electric ranges under the Kenmore brand label.
repairguy
Well-known member
I really don’t think it would be a good decision for someone to buy the Kenmore name because that’s all it is, a name. Kenmore may linger for a while but I believe it will eventually be gone. I believe the breakup with whirlpool started the end not to mention the end of Sears stores. I personally would not buy a Kenmore refrigerator made by Daewoo.
Future of the Kenmore brand name
Hi Melvin, this might be one of the first times I disagree with you but I think the Kenmore name will go on and Thrive, just as whirlpool has thrived with the Maytag name they bought.
Working in this business I constantly see people that want to buy Kenmore appliances in spite of the situation at Sears currently.
I do think Lowes would be a likely owner of the Kenmore name, it also could become a name that is sold through independent Appliance distributors and could be sold all kinds of independent dealers throughout the country.
John
Hi Melvin, this might be one of the first times I disagree with you but I think the Kenmore name will go on and Thrive, just as whirlpool has thrived with the Maytag name they bought.
Working in this business I constantly see people that want to buy Kenmore appliances in spite of the situation at Sears currently.
I do think Lowes would be a likely owner of the Kenmore name, it also could become a name that is sold through independent Appliance distributors and could be sold all kinds of independent dealers throughout the country.
John
Kenmore!
I am interested in knowing what will happen to kenmore as far as laundry and dishwashing goes.
I am interested in knowing what will happen to kenmore as far as laundry and dishwashing goes.
panasonicvac
Well-known member
I don't know
As a huge fan of Kenmore (Even though I agree with Melvin as it is just a brand), I seriously hope that it can be around still. But, I wouldn't be surprised if the brand does go defunct in the near future.
As a huge fan of Kenmore (Even though I agree with Melvin as it is just a brand), I seriously hope that it can be around still. But, I wouldn't be surprised if the brand does go defunct in the near future.
repairguy
Well-known member
Hi Alex I’ve always been a Kenmore person as that’s what the vast majority of my collection consists of. I could definitely go wandering through a Sears store in search of nothing in particular. Lol! I still think it’s a shame that it was run into the ground.
John there is absolutely nothing wrong with 2 people disagreeing on something although it usually doesn’t work out that way on this site. Lol!
John there is absolutely nothing wrong with 2 people disagreeing on something although it usually doesn’t work out that way on this site. Lol!
I'm surprised that Whirlpool doesn't buy the Kenmore name. Perhaps they tried and couldn't get a good deal.
suedenim
Active member
Kenmore Laundry can be bought at Costco as well.
THe Kenmore brand name has already been sold.... Same with Craftsman
repairguy
Well-known member
I’m definitely not an internet guru but with a little searching I found that like many large corporations do when they start to get in a major bind financially the Kenmore name was sold to a company associated with Sears Holdings. It was purchased by Transformco which is affiliated with ESL investments which is CEO Eddie Lampert’s hedge fund.
fan-of-fans
Well-known member
Yes, even back in 2006 Sears created a separate division called KCD for Kenmore, Craftsman and Diehard. I guess at that time they were exploring options should the company go into bankruptcy. I believe that was around the time Sears started trying to sell off some of its real estate.
So now Lowes has Craftsman, Advanced Auto Parts has DieHard but Kenmore has yet to sell.
So now Lowes has Craftsman, Advanced Auto Parts has DieHard but Kenmore has yet to sell.
By rights Kenmore should be Whirlpool's. Some of the most beloved,iconic and classic washers and dryers were built by them.
classic washers and dryers were built by them.
But, Sears had a design/creative team that designed all those control panels, ..... Whirlpool produced what they created.
But, Sears had a design/creative team that designed all those control panels, ..... Whirlpool produced what they created.
I understand that Bob but the name should still go to them. Any idy who owned a Key more laundry appliance up until recently owned a Whirlpool.
*anybody and Kenmore....so much for spell correct.
miele4life
Well-known member
I'm sure the Kenmore name will live on in 1 form or another, just be glad it's still here now. 
