It started with namby-pamby ice-cream eating wusses . . .
. . . who said nary a word when "premium" ice cream brands shrank from a half-gallon to 1.75 quarts to 1.5 quarts to, mark my word, eventually a quart for the same price. Then it spread like a cancer to every shape and price-point: round, blocks, oblong tubs, supermarket house brands, drug store chain brands and generics alike.
The right response at the time: a boycott of every brand no longer sold in half-gallons until whole warehouses of the stuff were on the verge of unmarketable spoilage. But it's too late now for ice cream. Other makers of consumer products were watching and marveled at how easy it was to hoodwink these spineless American consumers.
Now, when Jimmy Dean shrank their sausage chub from a pound to 12 ounces, there was a right and proper uprising, and that's why nearly every brand of bulk sausage is still sold in 1-pound chubs.
. . . who said nary a word when "premium" ice cream brands shrank from a half-gallon to 1.75 quarts to 1.5 quarts to, mark my word, eventually a quart for the same price. Then it spread like a cancer to every shape and price-point: round, blocks, oblong tubs, supermarket house brands, drug store chain brands and generics alike.
The right response at the time: a boycott of every brand no longer sold in half-gallons until whole warehouses of the stuff were on the verge of unmarketable spoilage. But it's too late now for ice cream. Other makers of consumer products were watching and marveled at how easy it was to hoodwink these spineless American consumers.
Now, when Jimmy Dean shrank their sausage chub from a pound to 12 ounces, there was a right and proper uprising, and that's why nearly every brand of bulk sausage is still sold in 1-pound chubs.