Tide Liquid being diluted with more water, price increased gradually by 13%

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P & G Products

I have avoided buying P & G products for years. I'm glad they sold Jif and Crisco to Smuckers.
 
All the more reason

to stick with powder! Get what you pay for!

Let's start a laundry revolution and stand up for the powders!
 
OK, I have one more thing to say on the topic of P&G/inflation and then I'm done with it.

The CPI (shown in the chart up-thread) has excluded food and energy since the late 70s. Both are considered highly volatile areas subject to relatively rapid rise/fall cycles that skew the basic inflation index. But whether you choose to use Shadow Stats or the PCE (Personal Consumption Expenditure), P&G has no more reason to hide its price increases under the 'current regime' than it did under the previous one. Their tactics---whether via visible price hikes, those that are more hidden (increasing dosage; dilution of product), or a combination of the two-- still outpace inflation and give the consumer less product for their dollar.

Wisk-- I'm with those of you who have discovered Wisk. It's a great alternative to Tide, and it's less expensive. Both the liquid and pod versions clean very well and are often discounted/couponed. Both versions are for use in HE and non-HE machines. I tend to use Tide out of habit, and its powdered "With Bleach" version is still the highest-rated detergent by Consumer Reports.[this post was last edited: 4/24/2014-06:23]
 
What Won't Go Down Well....

....Here is: P & G is essentially requiring its bread-and-butter "carriage trade" customer to subsidize its new "value brand" customer. They're offering a lower-priced product to those who want it, but they're jacking the price on regular offerings to keep their revenues where they want them to be.

That's not going to play well.
 
Wisk...

Actually has more Enzymes than Tide, and as you can guess, Cleans Noticeably Better.

 

Personally, I don't like Liquids Though. I think they gunk up washer drums, and just aren't as good as powders. I use Tide HE Powder, but, not by choice, only because it was Free because of a coupon, and I'm trying to get through a 102 load box. I've been trying to also use up a "Tide with Bleach Vivid White" box, for close to a year now, only halfway through. 

 

I do however, use Liquids for Linens. They tend to rinse a little better, so things come out softer. :)
 
P&G knows their sheeple...

13% price increase.  Nobody will care in two weeks.  

 

P&G knows well that many millions will never notice.  Swipe the card and take it home.  A (very calculated) number of penny-wise consumers will experience sticker shock at the store shelf and they'll look for a cheaper option. This will subside the next time they need detergent and luckily, Tide will be on sale at Target.  

 

P&G's Simply Tide product aimed at a lower price point market isn't losing any money.  Product is not created, produced and shipped to store shelves at a loss.  While the profit per unit may not be as high, the numbers of people who will chose a Tide product over any other bargain brand has to be off the charts.  Volume will make up for any small profit ratio differences between the product lines and cut deeply into other lower priced brands consumers would normally turn to for savings.

 

P&G wins.  Again.

 

 

 

 

 
 
I use only powders, to avoid gunking up the outer drum; I have a front loader. Also, I don't have a laundry sink, so I prefer to avoid the gumming up of the measuring cup I used to get with liquids (if they are coating the cup, are they coating the outer drum as well?)

I generally use European powder (Henkel Persil, Unilever Persil/Via, or P&G Ariel) brought back from European visits (or I ask people visiting from Europe to bring a packet over for me) for my work clothing, which is office casual. For towels, linens, cottons (jeans, t shirts) I use Gain HE or Tide HE powder and conserve the European products for my work clothing. In the past I have bought Gain and Tide from Amazon at prices lower than the big box stores, by buying four-packs. Yes, you get a Costco-sized amount of detergent, but it works out to cost less than at a retail store, plus it's delivered to your house. I happen to have AMazon Prime, so I get free two-day shipping, but the Gain and Tide I have at home were purchased from Amazon before I signed up for Prime, and were shipped free because the order was over $25.

I have a Frigidaire 2140 (3.5 cu ft) and I use a coffee scoop (30 ml/2 tbsp) to dose detergent. On full loads, I use 3/4-1 scoop of Tide or Gain, and 1/2-3/4 scoop of European powder. So I am using roughly 2 tbsp of Tide/Gain or 1-1.5 tbsp of Euro powder, maybe a bit more for very large/heavily soiled loads. The result is that I go through my supplies so slowly that a large box of Gain or Tide lasts over a year, and my Euro supply lasts for years too. I brought back four boxes of Ariel from London in 2011, and still have three of the four boxes left. I"d never use what P&G recommends, or I'd be oversudsing the machine. By the way, Henkel lists the number of loads on its containers as well, and they seem to based on very high dosing which I'd never do, hence my package lasts way longer than the container would suggest. We have hard water here, I don't have a water softener, and I get excellent results using the amounts above.
 
Less for product your dollar

The consumer get less product for their dollar because the dollar buys less. That is the definition of inflation.

How P&G goes about increasing their prices or diluting their product is another matter. However, a 13% increase hardly outpaces inflation when the real inflation rate is running about 5% annually.
 
I remember back in the 70's and 80's my Mom would only use Wisk as a pre-treater for our laundry. If she ever ran out of her regular powder she would use it until she bought more. Man that stuff would suds up. I wish Wisk would make powder like they used to in the 90's. It was good stuff. I'm thinking of trying it again, but I do prefer powder detergent. I may go back to Gain.
 
Vern-- Although I grew up in a predominantly Tide household in the 1960s-70s, I recall seeing a can of Wisk liquid in our laundry cupboard when I was a tyke. It sat there for a long time, developing the trademark ring of rust along the bottom edge. My mom finally used it for loads of rugs 'n' rags. She definitely preferred powdered detergents.

frigilux++4-26-2014-09-42-45.jpg
 
I don't like liquids either

I'm sure people who use liquids who have really good washing habits are probably OK..........but the liquid turns into hard gunk if you're not careful. I can totally see insides of washers looking like a coated mess.....that's why I have stuck with powders so far for almost 10 years .

Speaking of W I S K - I always remember those commercials for ring around the collar years ago.....But I don't think I have ever used Wisk.....I didn't realize it had more enzymes. Good to know
 
Oh the scent...

Original Wisk had a scent that was great. Sure wish they brought back the original scent...

Malcolm
 
I Agree!

Original Wisk had a great scent, sort of "clean on steroids."

That vintage Wisk can pic posted by Eugene brings back some memories! Not only do I remember that can design for Wisk very well, I also remember when that type of can was the standard packaging for dishwashing liquid.

The year I remember all the ladies I knew switching to the miraculous new dishwashing liquids was 1957; Trend was what they were all delighted with. After years of Ivory Flakes and other soaps, a liquid detergent that produced lasting suds and cut grease without effort was a Godsend.
 
Have Been Following This Conversation Offline With Interest

Tide is supposedly P&G's TOL detergent and priced accordingly yet not withstanding all this talk about inflation and price increases the stuff is always on sale. Indeed between supermarkets and Walgreen type shops Tide liquid in all sizes is on various offers every week of the month if you know where to look. It has been this way for well north of a year now in the NYC area. So much for "high prices".

Indeed have stopped stocking up on my preferred version (Tide F&G liquid) because one uses so little that a 100oz bottle lasts more than a year. Have also stopped asking for rain checks because the product comes back on sale so often it seems rather silly to bother.

Regarding liquids and washing machines front loader or otherwise I use both in my Miele or AEG depending upon several factors including what strikes my fancy.

Seeing as it is nearly impossible to find domestic laundry powders from either side of the pond that aren't loaded with Zeolites, there are times one wants a truly "residue" free wash. Find colours and darks remain clearer without Zeolite laden powder. Using liquids also seems to be less aggressive on certain fabrics and colors.

Then there is something one has been speaking of for quite sometime and is the modern buzzword in commercial laundry circles; encrustation. That is the build-up of trapped minerals and deposits which come from using alkaline pH laundry products.

There is a reason why many commercial laundries have gone over to liquid detergents. The same which prompted Miele to develop it's unit dosage dispenser system for commercial and domestic laundry. Top shelf laundry liquid detergents can and often will give results equal to powders for modern soils and stains without the aggressive nature of moderate to high pH chemicals. True some stains will require some sort of bleach to totally shift but that can be dealt with as well.
 
Eugene,
A bottle would last my Mom probably a year lol. It was great stuff. Got the stains out she would pretreat with the Wisk. It just produced way too much suds to use on a regular basis. When she did have to use it, she would have to put the Whirlpool through a couple of extra rinses to get the suds out. I've been thinking of trying the new Wisk. It's had a lot of good reviews.
 

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