Tide Plus Bleach Alternative name change

[tomturbomatic]

Via a pop up ad on Yahoo, Tide Plus Bleach Alternative is now called
Tide VIVID and in blue letters to the right of that "White + Bright. The jug is a shade of orange and the top is white with a dark pink top. If you expand the ad, there is information that it is also available in HE and powder and comes in two scents: Original & Clean Breeze.

They are also hawking a product called Tide VIVID White + Bright Boost in a white tub. The product is in sealed pouches. The text says they are to be used with VIVID to keep whites like new wash after wash.

 

[dirtybuck]

I also noticed the name change a few days ago.

There was also a color-safe bleach by Texize that came out in the early to mid-70's called "Vivid". It was in a yellow bottle. The slogan for it was "don't just get them clean, get them Vivid".

Does anyone else remember this product?

 

[peterh770]

I think Texize still makes Vivid... I think you can find it in dollar stores and Big Lots...

 

[dirtybuck]

In Doing More Research...

Reckitt Benckiser now manufactures Vivid. It's now known as Ultra Vivid and is a 2X strength product.

 

[launderess]

Tide/P&G Product Has Nothing To Do With "Vivid" Liqu

Or,IIRC another bleaching method per se if one remembers reading the P&G PR correctly.

In yet another creation of Tide (this makes how many?) the "Vivid" version contains special enzymes amoung god only knows what else to brighten and remove dingy film from fabrics often in just one wash.

For the record regarding Vivid and other liquid oxygen bleaches; Consumer Reports tested them back in the 1980's and found them next to useless for stain removal and whitening fabrics. Chlorine bleaches and powdered oxygen bleaches (then mainly sold as stain removers/pre-soaks such as Biz and Clorox II and various other versions) did a much better job.

This stands to reason for while hydrogen peroxide can provide good to excellent bleaching of textiles, it requires high water temperatures to do so. In the wash this would equate to temps >120F to even boil wash levels. Also the more alkaline the solution is the better for bleaching action. In cooler water and or at more neutral pH levels contact time must be increased.

The last bit isn't always a bad thing. Because one can control the bleaching action via pH, time and temperature hydrogen peroxide is used to bleach fabrics such as wool and silk which would be damaged by chlorine or powdered oxygen bleaches.

Oh and finally in it's most pure form such as the peroxide one obtains from chemists in brown bottles, the stuff breaks totally down into water with perhaps a bit of other impurities. This means rinsing is easier and faster, again something that benefits dealing with fragile or delicate textiles.

 

[jerrod6]

So here we have another P&G Tide product that has been modified with one or two different ingredients, given a different name and labeled NEW, so that consumers will run right out and buy it, only to discover not much in the way of improved performance.

 

Yeah...I have come to expect this  type of marketing behavior from corporations. 

 

 

 

[lordkenmore]

another creation of Tide (this makes how many?)

I don't know. I used to try to keep track, but lost count at about six million....

 

[circlew]

Proctor & Gamble

I'm beginning to think that all P&G is anymore is a research & development, & marketing company. They have contracted out so much of their manufacturing in the last few years. A good portion of their main Cincinnati plant has signs that say St. Bernard Soap Co. and Smucker's.

It wouldn't surprise me if they had more floor space devoted to offices than manufacturing.

 

[kenmoreguy64]

This isn't a new variety of Tide detergent....

They just changed the name of the Tide with Bleach products. The Boost product however is a new addition to the Tide Boost line.

I verified with P&G that the powder and liquid versions have the same old product in the box, it's just got new labels or packaging.

As to the comment about having a few new ingredients, a different label, and calling it NEW to cause consumers to rush out and buy it --- that's been happening for years in many many consumer product categories. And yes, we should all expect this for sure.

I don't know about the Vivid name - I'm surprised that this doesn't infringe on the other existing product. Perhaps P&G figured they could crush any of their objections, or that it would do nothing but benefit the other product?

 

[launderess]

P&G Has Seen Declines In Sales Of Tide

As well as other their other TOL brands as the credit/economic crisis, meltdown or what have you has forced many consumers to pinch pennies.

Consumers have switched to MOL and even some BOL brands to find many clean as well or better than Tide and cost less. Research shows that of consumers whom have made such switches a majority will remain with the lower priced brand even after financial good times return. That is a HUGE worry for P&G.

Tide has been the nation's number one detergent since it hit the market and a cash cow for P&G. If Tide sinks so will quite allot of P&G company value.

So yes, expect to see more *changes* as P&G tries to woo back those whom have switched and or keep others from doing so.

Back in the old days we'd see "new and improved" slapped all over the packet. However savvy consumers often won't fall for that anymore, so something else must be done.

 

[mfduffy]

Ad campaign features Betty White

http://news.consumerreports.org/home/2012/08/betty-white-to-advertise-tide-vivid-white-and-bright.html

 

[maytagbear]

What I have found to be

very interesting is that P & G, to the best of my knowledge-! has never had a second line of dishwasher detergent. To me, Tide = Cascade or Cascade = Tide.

I have always wondered why there wasn't a "Cheer" or "Gain" dishwasher detergent?

Again, to the best of my knowledge.

Sorry for going off track, as it were, but this has bugged me for quite some time. Oh, and Cascade without phosphate....a disaster!

Lawrence/Maytagbear

 

[tomturbomatic]

What's really stupid is "Cascade with Dawn grease cutters" as if the alkalinity and powerful surfactants in a dishwasher detergent need the boost from what has to be a less powerful and high sudsing hand dishwashing product.