I have never seen one like it, I would pay the $12 if you have to, although it looks like a Toastmaster to my eyes: the swirly engraving on the side gives it away. If it was a Sunbeam, RUN, don't walk back to get it! I have a 1960's Sunbeam Radiant control, and it is by far the BEST toaster I have ever used. I paid about $40 for mine on Ebay a few years ago.