GM needs to stop making cars that look
like rental fleets. I have taken part in other threads on other sites on this very topic.
It amazes me that the same company the makes the Corvette, where almost everything is right on it, and there is such pride in it, also makes the Impala (the tail end looks like a face that's been goosed) and what is that one POS, the Aveo or something? What junk. The Pontiac Bonneville nameplate used to be something great, now its a bubble car with a backseat that is uncomfortable. There is not one car in the GM line besides the Corvette, that makes you say, wow, that's nice. Part of this is GMs lack of thrilling designs, the other part is the buying public's demand of SUVs and trucks.
GMs advertising also is terrible. Nissan and Toyota are nonstop in their advertising. They sell well, regardless of the fact that the current Nissan designs all look like scarabs.
My company car, of all things, is a Chevy Venture. This is actually a very nice minivan. When I first was going down to get it, I was repulsed at the idea of driving a minivan, but hey, it is free. I get the car, and guess what, it is actually very nice. Super comfortable, and the utility is unbelievable. However, if I was a consumer in the minivan market, I would not have even thought to check out Chevrolet. Do people even know they make a minivan?
They kill the Trans Am and the Camaro instead of updating it, but they bring out that wierd retro "truck". They kill Oldsmobile, instead of giving it some personality and its own niche. Pontiacs all look the same, and they wonder why the GTO doesn't sell as well as they want. Cadillacs are doing the best out of all the divisions, so maybe they are doing something right. Why doesn't Buick bring out something based on that Riviera show car, something exciting? Why do all the designs for sedans look the same?
On the other side of the coin, consumer's perceptions of quality are askew. Mercedes quality has dropped in the ratings guides, and Buick is very high. Yet, if you ask the typical consumer, they think the Mercedes and BMW are still tops. Further, while some Japanese cars are nice, they usually rank high in INITIAL quality, and their long term viability is typically not considered.
GM, and US car companies in general, have a PR and advertising problem that is just as serious as their product worries.
I grew up in a GM household, so I am very frustrated hearing this. When I was a kid, there was little else more fun then going with my family to test drive new Buicks, Pontiacs and Cadillacs. They were exciting back then, and could be again.