Tupperware files for Chapter 11 Bankruptcy

Automatic Washer - The world's coolest Washing Machines, Dryers and Dishwashers

Help Support :

Yes shocking that Tupperware just hadn't been bought out...

 

There have since been many, many competitors in the plastic storage business for food and other durable goods... Like, look at Rubbermaid, which was the brand I'd seen quickly follow...

 

Someone at this point, Sealed Their Fate...

 

 

 

-- Dave
 
Tupperware's problems in good part stem from two issues; their prolonged insistence on direct sales and fact younger generation (among others) have launched a hate against plastic.

Tupperware only recently began doing retail sales (Target stores). They face competition from likes of Rubbermaid and various cheaper imports largely from Asia.

Hate against plastic is what it is and will be a larger nut to crack. [this post was last edited: 9/18/2024-17:04]
 
They've tried restructuring and apparently failed.

Funny enough, I can still enter their online store and could start an order through my employers shopping discount portal, even with that discount.

It's also really interesting some of their most popular products just have vanished.
And they are just way to expensive for what they are.
 
Tupperware going away

I never liked the stuff I always found the lids were difficult to use. Most of the competitors products were better and a whole lot less expensive

Now that everybody is trying to get away from using plastic at all they would definitely have to reinvent themselves with a better (different) product.

John
 
"Now that everybody is trying to get away from using plastic...."

While that is what is being put out, market details tell a different story.

Rubbermaid, Glad Zip-Loc, Pyrex, OXO Good Grips and others are doing good business in plastic storage containers of all sorts and purposes.

https://www.epicurious.com/expert-advice/ziploc-container-lid-hack-article

Tupperware like Avon before it has an image issue along with sticking to long outdated methods of marketing/sales.

It isn't 1950's, 1960's or even 1970's any longer. Women have far better things to do with their spare time and or to even earn money than host Tupperware parties.

In today's digital age both men and women can simply go online and order whatever storage solution they need or want. This coupled with Tupperware not really having a modern "influencer" or whatever promotion and advertising.

Tupperware is as relevant to modern young women as whalebone corsets.





 
Growing up recall when Mother like nearly every other mom in our area had Tupperware parties. It was a big deal. House was scrubbed from top to bottom, invitations went out, place decorated, refreshments prepared... We kids were banished to grandparents or some other house for sleep over to be out of the way.

Also recall Mother like the aunts, grandmothers and other women were very protective of their Tupperware. If something was taken to a home in a Tupperware container there was heck to pay if it didn't come back with owner. Ditto or perhaps someone wanted to take leftovers home and required a container.

There were often bitter arguments or harsh words when one woman spied her Tupperware in another's kitchen and asked (or rather demanded) its return.

Recall as well cupboards or drawers full of lids or bits that were orphaned because whatever container they went with no longer existed.

Plastic being what its meant something too close to a heat source (including heating element of dishwasher) suffered damage.

Tupperware was comparatively dear in cost for what it was, and more to point there was only really one way to purchase, via Tupperware dealer. As with Amway, Avon and rest of such things there usually was some sort of pressure to upsell so you may have ended up only needing a replacement bowl, but came away with other things you really may not have needed.
 
Well as far as getting away from excessive use of plastic goes, I see too many examples that make it impossible...

And don't start on the young generation nor even our current oldest either... One wants too many plastic bags, the other wastes what can be still used or reused, or just reuse...

As for one of my mom's friends, she was the first locally to champion the neighborhood Tupperware parties...

And perhaps after just that being introduced to the marketed-to public, just before the afore-mentioned demise of...

-- Dave

daveamkrayoguy-2024091922253508752_1.jpg

daveamkrayoguy-2024091922253508752_2.jpg
 
My mother did the Tupperware thing in the '60s&'70s, still have a lot stored in a basement closet.  Never use plastic for storage anymore, have a set of Corning-ware grab-its been using for decades.
 
Lady June on Designing Women

I remember this episode when Charlene got hooked on selling these cleaning products and the rest of the Sugarbaker crew were trying to rescue her when this side hustle seemed to be taking over her life. While they were talking to her, the founder came in. She explained that when she started the business, most women did not have a way to earn a living and still maintain their roles as wives and mothers. She told Charlene that she would never coerce someone to remain in her business if it made her uncomfortable or interfered with her other duties. The show did illustrate multilevel marketing where saleswomen got points for bringing other women into the sales force. That was one thing when many women did not have jobs outside of the home, but that situation changed over time. I remember coworkers having catalogue parties in the 70s, 80s, and on into the 2000s where there were no parties, but you placed your orders which went in as one big order so individuals were saved the service charge and the lady brought our orders to work. Now days you can buy Amway through Amazon or directly from Amway reps online which reflects a change in their marketing platform. I remember getting a catalogue from a colleague at work when I found out that she was selling their stuff. I went online and used her code so that she got credit. I found Hathaway shirts on the site and bought a couple at a time when the quality of shirts from Land's End was sinking. I wonder what Avon is doing now.

There were many Tupperware sales reps who catered to specific audiences. Our LGBT Synagogue had a Tupperware party and the lady who ran the thing was a lot of fun and enjoyed herself along with the attendees. I don't remember if alcohol was served, but I have heard that it really helped boost sales. In the 50s and into the early 60s, Tupperware parties gave an excuse for a Girls Night Out and conversations veered far away from the kind heard in other gatherings like PTA or church groups. The lady who helped get the party concept going when sales were dismal was fucked over by male management. I am wondering if the current state of affairs is Karma visiting Tupperware along with other factors like changing times and inflexible management combining with bad management decisions like has happened to Sears Roebuck and the demise of department stores in general. Everything changes; it's just a question of how fast.
 
My mom threw a number of Tupperware parties when I was a kid.  She was an early adopter and accumulated a substantial number of pieces.  We kids were particularly fond of the popsicle makers. 

 

Dave and I had some Tupperware pieces but we both agreed that it took up too much cabinet space and chucked all of it when we moved.  My sister happily took all of my mom's Tupperware, a good portion of which was +/- 50 years old and still in functional condition.  She still has all of it AFAIK, with several pieces that still have the image of the Tupper Seal on their lids.

 

I heard a story on NPR yesterday about millennials and younger individuals having no idea that Tupperware was a brand, and instead thought it was just a term used for any sort of plastic container.  We'll see how long "Tupper" or "Tupperware" takes to disappear from the food storage vernacular.  We've already witnessed the fading of "Xerox" in our lifetimes and I'm sure there are many others that don't immediately come to mind.  I think "Kleenex" and "Hoover" will be with us indefinitely.  That's a topic for another thread, though.

rp2813-2024092014051807830_1.png
 
"The lady who helped get the party concept going when sales were dismal was fucked over by male management."

Sad story of Browine Wise is still taught today in MBA and other business schools.

Ms. Wise was one who largely came up with direct marketing and built up Tupperware into what it became by late 1950's. Ed Tupper (founder of Tupperware) and other suits (all white males) weren't happy with Browine Wise having all that glory and former snatched his company back from latter basically kicking her to the curb.

For all her hard work, effort, time and so on Ms. Wise was left with absolutely nothing.

Ed Tupper after getting shot of Ms. Wise promptly sold Tupperware to Rexall for $16 million, divorced his then wife, surrendered US citizenship and moved to Costa Rica to avoid paying taxes.

https://en.wikipedia.org/wiki/Brownie_Wise

https://en.wikipedia.org/wiki/Earl_Tupper#Creation_of_Tupperware

In keeping with common theme of the age nearly nil or all of obituaries or other tributes to Ed Tupper at time of his death or long time afterward mention it was Ms. Wise who largely built up Tupperware into what it became.

https://www.nytimes.com/1983/10/07/obituaries/earl-tupper-the-father-of-tupperware-dies.html

 
We had a few pieces when I was younger, that my mom got at parties hosted by her friends or our neighbors. We had the cake carrier, pie saver, a measuring cup/pitcher, half gallon pitcher, and a couple small bowls.

Interestingly enough, a couple of the neighbors never had Tupperware or other plastic storage, but glass (Pyrex) storage containers, metal cake carriers, and glass or ceramic bowls.

I might have a piece or two of it left, but it tended to become brittle and crack over time. Both the pitchers cracked and leaked after a while. What I do have is a couple Cambro storage containers, which are NSF listed, and made of hard plastic - polycarbonate I think. Those are about 35 years old, and still like new.
 
PBS ran a great documentary on Tupperware and Browine Wise.

As a single (divorced) mother Ms. Wise knew very well how things went. Basically either a woman came out on top or it was just too darn bad.

Employment opportunities for women in 1950's were pretty much dismal, this even for those with post secondary degrees. There were of course the pink ghetto jobs (nursing, teaching, office work, etc..) or retail sales, domestic service and so forth. None of them exactly were well paying and even then places discriminated against women in many ways. This included having outright bans on hiring divorced or even married women and certainly those with children of either status.

https://www.pbs.org/video/american-experience-jubilee-video-top-25/

 

Latest posts

Back
Top