Years go spoke to someone who was a commercial laundry consultant (people who design, plan and so forth commercial laundries) and he said these units were popular with more than car washes.
Hotels, motels, restaurants, and so forth loved them because you can whiz through quite allot of "small" laundry. Napkins, shirts, small table cloths, etc... can be processed and ready for ironing by either hand or machine. Towels and wash cloths ready for the dryers fast as well.
Sadly for anyone considering home use of these units they do not run on standard 120v current. Rather 208v-240v, but think they are single phase at least.
The rinsing cycle takes page from the old Easy TTs in that a fine spray of clean water comes out of the center post.