US Dash of the 90s.....

[kenmoreguy89]

OK...it was awhile I wanted to open this thread.....through researces I learned about the presence, probably for a short time (about a decade), of a Dash Lemon version in the US market in the late 80s and 90s...is this right?
I know in the mid-late 90s or something like that, P&G decided to give a cut to the "unproductive" brand variety they had, for which Dash as for Oxydol and Rinso (in the blue and white box), became victim of.
But what I am interested of it's not the end, but the "transformation" during the time.

I mean.... there was Dash detergent (not the soap), in the red box, launched in the 50s as low-foam detergent, and later in the 70s as an attempt to keep it on market/popular was advertised as being reccomended "for big automatics", after that, so after the 70s I have really no more news about apart the lemon version of the 80s and 90s...looked like discontinued.
Was it for awhile? Or they just suddenly changed target and advertising in a short time, making of it a MOL cheaper P&G offering?
I mean did they quit Dash brand for awhile for then re-introduce it, or they just made a sudden change as the brand got always more unpopular?

A few ads....not particularly brillant:

 

[DADoES]

 
I can't say about the market circumstances for introduction of the lemon scent but I remember when the 2nd commercial was on TV.

 

[kenmoreguy89]

Thanks Dadoes anyway, do you have ever used it?
I am a fan of everything lemon scented and I'd be so curious to know how this Dash smelled like.....
Even though, if I have to be honest I have always been a bit disappointed from what P&G thinks being lemon scent in laundry detergents.....
But....this makes me think a bit...maybe i am into something...
Well...
The EE/ Serbian Tide lemon scent the sweet Dejan sent me time ago...didn't smell like lemon at all, but just had a light note of the smell of italian Dash, it was like a mix of british Daz (which is nothing but the same product sold now with the name "Dash simply" new cheaper version of Dash like Tide Basic/simply clean in the US") with a note of Dash smell...
And the Ariel poder limon (Ariel lemon power) I recently got from jamaica, but actually colombian, it smell exactly how the Italian Dash smell like, it is identical ....
Italian Dash smell has in it a kind of fake "scratchy" but intense lemony note, but it's far from being "lemon scent" as I mean it.....
But maybe this is what P&G intend as lemon? So lemon scent according to P&G is nothing but what I know as "Dash smell"?
And maybe that Dash lemon smelled like the same of how italian Dash does being lemon scented? So the lemon scent is a caratheristic of the brand?
Mind blowing...LOL

[this post was last edited: 8/16/2014-11:07]

 

[nmassman44]

I have used this version of Lemon Dash in the 90's...The liquid reminded me of Joy dishwashing liquid scent wise...the thing with the liquid was it was so sudsy that rinsing was a nightmare...after 3 deep rinses the suds were still in the clothes. The powder cleaned ok and it didnt have rinsing issues if I remember right. I like the scent of lemon, since to me its a clean scent...reminded me of Lemon Fresh Fab when it was available. In Canada I used to get Sunlight Lemon detergent powder in the 90's. I loved the scent of that as well.

 

[supersuds]

I used the powdered version, but not the liquid.

As I remember, the lemon Dash was P&G's response to Lever's relaunched Surf, which made some fairly big market inroads. Surf's selling point was that it had a stronger scent than was usual back then and would cover up smelly odors in clothes. Also, it was an excellent detergent. Dash did the same thing but with a lemon scent. It was fairly heavily promoted for a time. The scent was just a nice lemon and not at all unpleasant.