I braved going to the side of the city that has a Save-A-Lot. It was an interesting lunch hour.
They had both the regular 20 loads and the concentrated 40 loads for the same $2.69 price...felt a bit ripped off for buying the traditional water downed version, but got it home and it does smell like Downey that I remember, but we didn't used Downy a lot back in the 80s. Had a decent post-dryer smell too. Worth the $3 and life-threatening drive (kidding) to go get it.
The concentrated one seem to have a bit stronger, but same scent--may try that one next time to see if it's the same. I noticed the "flower" cap that is on so many store brands such as Target was on the concentrated one.
I'm wondering if detergent mfg.'s do indeed sell there fragrances? The Target Up and Up detergent scent is nearly identical to Dynamo of the 80s and now this...hmmmm.....