Actually Nonanoyloxybenzenesulfonate
Is an oxygen bleach activator and P&G holds numerous patents for it's use in North Amercia. TAED being the oxygen bleach activator of choice for European detergents such as Persil (Henkel).
NBOS has been behind every oxygen bleaching system in P&g detergents and other laundry products.Biz, Oxydol, Tide with Bleach, Gain with Bleach, Tide "Stain Remover" powder, and so forth. P&G may also use it in their automatic dishwashing powders as well.
Nonanoyloxybenzenesulfonate as an oxygen bleach activator was developed for American laundry habits; that is the dilute detergent levels (due to high water),low wash temperatures and fast cycles found in top loading washing machines. European front loaders with their longer cycles and internal water heating favoured TAED instead.
P&G's patents on it's proprietary oxygen bleaching systems is what keeps Tide detergents and others in the line up the top choice for laundry detergents/products.