Lidl is another german discount chain.
And announced its entering in the USA a few years ago.
To be honest I prefer much more lidl than Aldi here in Italy it's much more furnished and I love how they always stop particular food and products you don't find elsewhere.
Detergent wise i prefer Aldi though.
Lidl have lotta stores and distribuition throughout Europe more than Aldi do.
They do special week offers related to countries, you have the Spanish week the German week the British week etc that sell typical delikatessen from those countries.
Meaning that during German week I will find some good and different wursts and and black forest Ham, or during the Spanish week I will find my beloved tetilla cheese (tit cheese, that is the closest my mouth will go to a tit

) or Serrano Ham and original Chorizo, and during the British waeek some good aged British cheddar or shortbreads and lot of other things and that you just would not find sold anywhere unless is a shop specialized in foreign food..And that's thanks to the huge distribuition and companies they have making the stuff made for all the Lidl's in all Europe countries.
Because what you find commonly sold in a german Lidl is not exactly the same stuff you find in an Italian Lidl etc...
If they also will do that in USA I'm sure it will be a huge hit.