The Night The Door Failed To Open
I'm surprised no one has talked about the night the Westinghouse refrigerator door didn't open on a live commercial during the CBS anthology "Studio One." It was sometime in 1953 or 1954, and most people thought it was regular Westinghouse spokesperson Betty Furness who had trouble getting the electric door to unlatch. But it was actually actress June Graham, who was subbing for Betty that night. According to an article on AmericanHeritage.com:
"June was demonstrating an “easy open” Westinghouse “frost-free” refrigerator, the door of which stubbornly refused to yield. She pressed, tapped, and then thumped the “easy open” button. But no luck. So, barely missing a beat, she shifted emphasis to the “frost-free” feature as the camera moved in close on her face, squeezing the fridge out of the picture while someone in the studio crew overcame the traitorous easy-open mechanism. As the camera moved back out again, it revealed a smiling June Graham beside the now open door. Millions who saw the spot never forgot it, and it was reported in newspapers nationwide."
Inaccurately, it turned out.