I've become a huge fan of Member's Mark Spring Flowers fabric softener from Sam's Club. It smells similar to one of the older versions of April Fresh Downy (packaging colors are even similar) with a light slightly sweet floral scent. It softens nicely without feeling heavy or greasy, and the club size dispenser bottle is only about $9.
I also get All advanced detergent from Sam's club, which has a clean fresh scent and cleans great, and Member's Mark Dryer sheets which smell extremely strong in the box, but actually have a very light pleasant scent in the laundry. The 3 products used together do an excellent job cleaning and softening and the large sizes can last us a couple months.