GREAT COMMERICAL
MT was very clever to come up with and run this ad series so long. The public has a very short memory and by keeping the same theme people really remembered it, although they didn't always remember the MT brand as I must have been asked if I liked being the Lonely Repairman when I was rearing my WP uniform about a thousand times LOL.
But like most commercials the reality was a little different, probably only thier automatic washer and wringer washers were the most trouble free in the US market. And even on these we were far from lonely, when I think of all the warranty parts we processed in the mid 1970s for MT appliances. However the biggest offenders were often the parts that MT did not build, the motors, timers, and inlet valves.
Unfortunately Maytag never achieved the top reliability that they advertised. And we got busier and busier as they brought out thier DW and Garbage disposers. And all hell broke loose when they bought Hardwick stoves, Adrimal refrigerators, and Norge laundry, the MT man was never lonely again. LOL And by the mid 1990s things had gotten so bad WP threatened to expose the lye in thier advertising about being so reliable that MT dropped the old lonely campaign and they became The Innovation company.
The great thing about Maytag was that they always tried to build a better product and when a customer had an excessive amount of problems they would usually provide no cost replacement parts or in the case of thier early DWs they would often replace the whole machine.