Hotpoint/Ariston machines had very intuitive controls. I would highly rate the design of the controls on machines like the Aqualtis.
You also have to remember though that Europe and the US are different markets. Whirlpool launched in Europe in the early 1990s with a relatively unknown brand. Philips was a far more established name.
My guess is they struggled to compete in the upper middle end of the European market, which has a lot of brands: Bosch, Neff, Siemens, AEG, Electrolux, SMEG, etc etc all have big presence and in the 1990s Hotpoint, Ariston, Indesit and several others were huge too and you’ve a bunch of smaller brands in higher niches, notably Miele too.
So I’m guessing they ended up going for value and volume instead.
You also have to remember though that Europe and the US are different markets. Whirlpool launched in Europe in the early 1990s with a relatively unknown brand. Philips was a far more established name.
My guess is they struggled to compete in the upper middle end of the European market, which has a lot of brands: Bosch, Neff, Siemens, AEG, Electrolux, SMEG, etc etc all have big presence and in the 1990s Hotpoint, Ariston, Indesit and several others were huge too and you’ve a bunch of smaller brands in higher niches, notably Miele too.
So I’m guessing they ended up going for value and volume instead.