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Hotpoint/Ariston machines had very intuitive controls. I would highly rate the design of the controls on machines like the Aqualtis.

You also have to remember though that Europe and the US are different markets. Whirlpool launched in Europe in the early 1990s with a relatively unknown brand. Philips was a far more established name.

My guess is they struggled to compete in the upper middle end of the European market, which has a lot of brands: Bosch, Neff, Siemens, AEG, Electrolux, SMEG, etc etc all have big presence and in the 1990s Hotpoint, Ariston, Indesit and several others were huge too and you’ve a bunch of smaller brands in higher niches, notably Miele too.

So I’m guessing they ended up going for value and volume instead.
 
Italian Whirlpools

A number of years ago (10+)  a relative bought 4 Whirlpool FL washers for some holiday rental units. She already had one in her own home and was very happy with it. AWM 294-600. They were Italian made machines, slow spin (600 rpm) but otherwise good.

I was asked to help install the 4 machines. When they arrived, 2 were the Italian machine they had ordered and 2 were Chinese Whirlpools. Also one of the Italian ones was damaged. We phoned the store to complain, they said the Chinese ones were the new model and we were "lucky" they had given 2 of the new model. I peeked in behind the new ones, they were induction motor machines at least 10 years behind the "old" model in technology. We refused to accept the change, they contacted the warehouse and found stock of the 3 replacement machines we needed. The Italian Whirlpools have given great service, two are still in the family in daily use. Simple basic well made machines that have given great service.
 
"The toploaders on the Australian Whirlpool website certainly don't come from Europe. More like China or Korea or so."

You are right. However, some years back Whirlpool eliminated top loaders from their line-up over here and the two washers that are now offered are a recent addition. Their front loaders are as cheap and nasty as one can get. I've seen Whirlpool front loaders barely two years old showing signs of rust and leakage. It would be rare for any of their current machines to survive past the ten year mark before they end up in landfill.

I have a 20 year old Whirlpool side by side fridge that was assembled in the US. It is a good fridge, still tugging along strong, but the internal plastic components are not of the same quality as our original Aussie-made Malleys Whirlpool fridge.
 
post GE filter-flo

These washers were the worst of the worst even worse than the 2018 Speed Queen Perfect Wash. They shook so violently during agitation that you thought they would take their anger out on you when you did nothing to them. Their dryers were just as bad. You could hear scraping as they ran.
 
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