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Oh European Whirlpool

Good old times with a drain fault code weekly at my aunt's. Taking the back off and pulling the sump hose off the outer drum only to find underwear, napkins, IIRC there was a pillowcase once.
It was a fairly expensive machine, one of the Sixth Sense kind.

Fun story, just like they did Maytag and KitchenAid dirty here, they acquired an excellent Polish brand, Polar. Their machines were considered the best and toughest. Fairly certain they are still churning loads out in many households. The pic below is their very first, Polish made Superautomat.

Now, they don't even bother to make them look different than Whirlpool.

washingpowder-2021053012273309919_1.jpg
 
Reason why Whirlpool machines got a bad wrap in other countries is those machines there aren’t actually manufactured or even designed by Whirlpool and are merely a different machine with the Whirlpool name slapped on and the reason why Whirlpool got a very good reputation in North America and Brazil is the machines made here are genuine Whirlpool designs and not another design from a different manufacturer. If Whirlpool sold its genuine US designs and appliances in other countries the reputation would be very good since many people were happy with Whirlpool built appliances many decades ago in the 60’s 70’s 80’s and 90’s.
 
One of the worst front loaders

Electrolux EFLS617SIW. Horrible rinsing, no spin between rinses. Never heated water at beginning of cycle except sanitary, only last few minutes for other cycles. Clean washer cycle does not clean recirculation areas so a hot wash with bleach is needed to keep gunk free. Washing sheets/bedding horrible...makes the load into a roll. Beginning of wash cycle while detergent mixes the drum only turns in one direction for 5 minutes, adds wear to your clothing etc. Tier 3 washer too, very stingy on water. Later models may be tier 2 I think.
 
I'm still confused.

Whirlpool's design overhere in Europe is designed by Whirlpool engineers, it may have happened in Italy, but they were Whirlpool employees working in a Whirlpool factory.

And then there is the Whirlpool Duet. Designed and manufactured in Germany and mainly sold in North America. The first generation is considered a good machine.

Original Whirlpool machines designed and manufactured in the USA wouldn't sell here much because they are just too big for most households.
 
Ignis machines were actually really good.

So were the first whirlpool that were nothing but the same machines but with the new brand.

 

Italy in general was good at making machines also built lots of parts or whole machines for Electrolux and AEG.

You had some cheap brands such as candy...but many were very good.

So sure Italians are not to blame if this is what you meant.

Guess they just tried to adapt to things here but without a good knowledge they ended up doing not so well perhaps relying on people they should not have relied upon...

Projecting and manufacturing wise.

All the knowledge gathered in the American continent and Australia was of little use here.

As said building same machines here would have been a problem as things are different here sizes aside.

Say for instance all the concept of water heating from cold or water softeners in DW's, or DW's that in USA dries with the vent instead of condensing (wish they had the steam vent here).

Etc.

Plus they had to compete with lots of brands 

Either they entered as excellent meaning that they would become a niche brand or had to point on fame and numbers reachable with making affordable stuff.

I am old enough to remember the massive advertising they made here as they entered Europe's market.

And again they did well initially as they just kept making stuff Just like they inherited it, I remember lots of whirlpool badged Ignis top loaders but when it was time to go ahead on their own problems started to raise.

Eventually they ended up buying the others.

That's been Whirlpool's tactic every where.

Buy the brand and keep the brand, meaning that if it is worth keeping the brand that was not garbage  after all. They indirectly own a huge slice of the market.

Like for Maytag, to this day few Maytag purchasers are aware they are actually getting a whirlpool.

[this post was last edited: 5/31/2021-18:04]
 
Electrolux and Whirlpool are the 2 largest makers of appliances today. Just from this site alone I would never had known that Whirlpool was expanding into central and south America as far back as the 1950's. There are some collectors with Brastemp washers from 1959. They all seem to be the 24" variety.
 
Patrick, all southern America had machines made with whirlpool parts.

Manufacturers such Centales in Colombia/Venezuela as well.

But that happened also with other manufacturers, such as Westinghouse for the Lavinia machines, Westinghouse itself was a brand down there.

Also general electric produced various brands for Latin America.

The Join venture Whirlpool Philips later also brought many Philips branded machines that were nothing but whirlpool agi top loaders in Latin America.

In Australia Malleys Whirlpool machines were nothing but wig wag Whirlpool and assume 90% of components came from US factories.





 
 
Ignis

Ignis machines were hardly sold here. But one day I discovered an Ignis toploader with push buttons that was dumped somewhere in an industrial area. This must have been in the late 80's, I think the machine was from the 60's. I loved that machine instantly! It felt very sturdy. Alas indeed Ignis went down the drain when it became nothing more than a cheap Whirlpool brand. And with it all the other great brands like Philips, Erres and Ruton went. Such great diversity in machines turned into a white on white light weight rubbish brand. But then again Whirlpool was not the only brand that killed some great white goods labels.
 
re stacked;

Those are ok, but still not the best. Our hairderesser went through two in the shop in 8 years just doing towels. She recently got Samsung 4 cu. ft. front loaders and stacked the dryer on top.
 

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