YAY! CALM Act takes effect Thursday

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tomturbomatic

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No More Blaring Commercials!

CALM Act limits volume of TV commercials
December 12, 2012
TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect on Thursday.

CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany. The rules govern broadcasters as well as cable and satellite operators.

The rules are meant to protect viewers from excessively loud commercials.

The Federal Communications Commission adopted the rules a year ago, but gave the industry a one-year grace period to adopt them.

Suspected violations can be reported by the public to the FCC on its website.
 
Just the other day, after noticing a huge increase in volume when a commercial ran, I remembered the CALM Act and was wondering when it was supposed to take effect.

 

I'll be testing it out on Current TV and other satellite channels that run ads for "as seen on TV" products, which tend to be the worst violators.
 
Commercials are one of the reasons I decided never to watch raw television.  I would always record the show on a digital recorder, go back and remove the commercials, then watch the program.  If it was a 1/2 show, it took me about 4 minutes to remove the commercials and that left about 21-22 minutes of programming.  Then I could decide to keep the show and save to disc, or discard.  But not commercials.

 

Its been several years now and, I don't even watch or have a TV anymore.  Though, for Current TV and Stephanie Miller, it would be worth it.

 

I can't believe how these have retained their value.  It was 10 years ago I purchased mine.  At the time I  bought 2.  One I paid like $469 and the other, a month earlier, $569

 
From reading, apparently the industry's response to this was to increase treble on their commercials. This slow death of commercial TV is like Khan's final scene in Star Trek II. Warning -- cheesy special effects:

 

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