The History of the Introduction of the Automatics thru Newspapers

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After that the next one I found is Houston where the AMC was introduced on March 15, 1948 in the Houston Chronical...
12 1948_03_15_The_Houston_Chronicle_30.jpg

It takes most of 1948 and into early 1949 before AMC reaches most states and seems to be widespread after that.

End AMC.
 
Next up in the study of the introduction of early automatics is the AMC! Beam Manufacturing Company of Webster City, Iowa, began producing washing machines in 1937 after reopening the former Monarch plant. By the late 1940s, Beam had gained a reputation for innovative washer engineering, developing and patenting new mechanisms under the direction of designers such as George Castner and the Foster brothers. Although Beam never marketed automatic washers under its own name, the company built and rebranded machines for other retailers, including AMC (Associated Merchandising Corporation) and Coronado for Gables Department Stores in the Upper Midwest which were the first of any brands to be "Beam" made machines.

There were two primary Beam automatic washer designs: the first, produced from about 1947 to 1951, featured separate motors for washing and spinning; the second, introduced in 1951, used a single-motor configuration. Beam was also supplying key components that Speed Queen used to produce its first automatic washing machine in 1952. Beam was the company that created the Fluid-Drive clutch system that Speed Queen used for nearly 20 years in it's automatic washers.

The AMC automatic with it's early round lid is the one last dream machine I'd love to find, I'm surprised I haven't found any since they seem to have proliferated the upper Midwest first before anywhere else. I did find a 1956 Coronado in the late 90s and I still have the red 4-vane agitator from it. These earlier machines used a similar 4-vane agitator but they were made out of aluminum, they were referred to as the "Thoro-lator".

The very first AMC washer became available on Sept 26, 1947 with this ad in downtown Milwaukee's Boston Department Store...
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Soon after that Gambles Department stores across Minneapolis-St. Paul started selling the same Beam machine but under it's own "Coronado" name brand on Oct 8, 1947. This from the Minneapolis Star...
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Dayton's in Downtown Minneapolis also featured the AMC starting on Dec 11, 1947...
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For the first time outside of the upper Midwest the AMC because available in St. Louis from the Post-Dispatch on Dec 14, 1947...
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By January 18th, 1948 the AMC showed in one the east coast in Philadelphia in the Philadelphia Inquirer...
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On January 28, 1948 Manitowoc WI now has the AMC for it's branch of the Boston Store...
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The AMC now shows up in Cleveland on Feb 9, 1948...
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The on Feb 15, 1948 in Cincinnati from the Cincinnati Enquirer...
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The AMC now shows up in Pittsburg in Press-Page on Feb 16, 1948...
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AMC Continues...
I remember Shillito's selling AMC appliances, and always thought they looked "cheap" in comparison to the GE models they also sold. I see in the ad that the downtown appliance department was on the sixth floor. By the time I was old enough to observe anything, that department had been relocated to the first floor of the garage building, diagonally across Seventh and Elm Sts. We nearly always parked there, so usually passed through that part so I could look.
 
Next up we have the Blackstone Automatic Washer. Blackstone was the world's very first top loading automatic washer ever to make it to the market for sale and they did it before the war started.

Blackstone wins the top loader prize for the first. It appears that it was first available for sale in Cleveland in the Plain Dealer on June 10, 1940! You could purchase it or have it delivered to your home where you could try it first and then decide...
01 1940_06_10_The_Cleveland_Press_19.jpg

It seems to have made it to an Atlanta department store next as mentioned in this classified ad in the Atlanta Journal on June 23, 1940...
02 1940_06_23_The_Atlanta_Journal_39.jpg

After that it arrives in Minneapolis in the Minneapolis Star at Dayton's on July 4, 1940...
03 1940_07_04_Star_Tribune_Page_2.jpg

Next it shows up in the Grand Forks, ND Herald on July 27, 1940...
04 1940_07_27_Grand_Forks_Herald_12.jpg

Next it shows up in Sacramento, CA on in the Sacramento Bee on July 27, 1940. Unfortunately this ad has Blackstone's racist mascot Mechanical Mandy. She was used in a ton of ads in 1940 and I'm only going to post one for historical refence only, she was used in ads thru 1949 and gone by the start of 1950...
05 1940_07_27_The_Sacramento_Bee_7.jpg

Next up the Davidson's department store in Atlanta starts running full page ads in the Atlanta Journal for the Blackstone on July 28th, 1940
06 1940_07_28_The_Atlanta_Journal_6.jpg

Next up is Palo Alto, California where the Blackstone automatic is advertised in the Peninsula Times-Tribune on Aug 2, 1940...
07 1940_08_02_The_Peninsula_Times_Tribune Palo Alto CA_3.jpg

Independence, MO is next on Aug 13, 1940...
08 1940_08_13_The_Examiner_Independence MO 9.jpg

Enid, OK has it Aug 25, 1940...
09 1940_08_25_The_Enid_OK Morning_News_19.jpg

Freemont OH is next August 31, 1940 in the Freemont News-Messenger...
10 1940_08_31_The_News_Messenger Fremont OH_8.jpg

Over 1000 newspapers ads for the Blackstone are now found from Sept 1940 thru the end of 1941 covering 28 out 48 states. In 1942 ads quickly drop off to nothing as the war ramps up.


Blackstone continues with the post war model...
 
Now for the Post-War model. The earliest reference after the war to the Blackstone was a nation wide ad campaign by Blackstone as it was soon to be re-released on July 27, 1945 in the Portland Oregonian...
11 1945_07_29_The_Sunday_Oregonian_91.jpg

Next reference is found in the Daily Breeze Newspaper from Hermosa Beach, California on Oct 24, 1945...
12 1945_10_24_The_Daily_Breeze_5.jpg

The Daily Sentential in Grand Junction CO was next on Jan 1, 1946. They appear to have the machine on their sales floor but it's not clear if it's available for delivery yet...
13 1946_01_20_The_Daily_Sentinel_Grand Junction CO 4.jpg

Nearly 10 months pass before the next reference with this ad from Missoula, MT on Oct 10, 1946, they appear to have the machine although again it's not clear if they can deliver it and there is no price listed....
14 1946_10_25_The_Daily_Missoulian_10.jpg

A dealer meeting in Wichita, KS on Dec 2, 1946...
15 1946_12_02_The_Wichita_Eagle_6.jpg

And finally on Feb 23, 1947 the post-war Blackstone automatic is finally available as shown in Hartford, CT in the Courant...

16 1947_02_23_Hartford_Courant_30.jpg
 
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I did. A shared house on Dixmyth just north of the hospital, then an apartment a couple blocks further west on Dixmyth down the hill.
Jamie, I know exactly where you're talking about, as I have a couple doctors at Good Samaritan. I also have a friend down in Camp Washington. If you've not been in the area for a while, you might not recognize it.
 
The whole project is fascinating, Robert, thank you, but I'm particularly interested in how early Blackstone got their machine on the market. They were years ahead with a top loading automatic, and the only automatic that didn't need bolting down.

Why they didn't take off more we can only speculate. I would guess their limited distribution was a handicap, and the very high prewar price of $179.50 and up would have put them out of the reach of most families. It was very common then for upper middle class families to send the washing out to a laundry or to employ a washerwoman, anyway. So a lot of folks would have found an automatic more of a luxury item than a necessity.
 
Blackstone automatics for several years had a unique timer mechanism that operated off the transmission, as I recall from previous discussion. The fill valve was actuated by a mechanical linkage. The machine would flood if a power disruption or mechanical failure occurred during fill unless the user shut off the supply valves.
 
I believe that Blackstone had the first fully automatic agitator top load washers.

And yes, they used a time to fill system with a mechanically operated inlet valve. They would flood if the power went off and the timer did not advance during the fill period.-

Blackstone may have introduced their top load washers before World War II interrupted production of machines.

I believe Blackstone continue to make the mechanical machine until at least 1959.

John L
 
Next up is the Launderall which was the first new post-war automatic to make it to market. Launderall was also the first Horizontal Access Top-Loading automatic in the USA and probably the entire world...

The earliest mention of the Launderall happened in the Atlanta, Journal on Aug 6, 1945. What is super cool is they show a prototype Launderall and not the actual machine!
03 1945_08_06_The_Atlanta_Journal_7.jpg



FL Jacobs Company needed a new plant to build the machine and they chose Dowagiac, MI as announce in the Dowagiac Daily News on Aug 9, 1945
04 1945_08_09_The_Dowagiac_MI Daily_News_1.jpg

Now this is super cool, in the Birmingham, AL Post on Aug 25, 1945 they show the Launderall as some weird prototype machine that looks like vintage AI created it!
05 1945_08_25_The_Birmingham_Post_10.jpg

Long Beach California is next in the Independent on Oct 7, 1945, also showing a prototype...
06 1945_10_07_Independent_Long Beach CA 59.jpg

It looks like they failed to purchase the Michigan plant and on October 11, 1945 it was announced they have changed the new plant to Indianapolis...
07 1945_10_11_Detroit_Evening_Times_24.jpg


By spring of 1946 demonstration models start to go out to dealers, the first mention of this is on May 8, 1946 in the Saginaw, MI News...
08 1946_05_08_The_Saginaw_News_4.jpg

Launderall's advertising plans were plans were announce in the Cincinnati Post on May 17, 1946...
09 1946_05_17_The_Cincinnati_Post_23.jpg

First display unit announced in an appliance store in Homer, LA on June 13, 1946..
10 1946_06_13_The_Guardian_Journal_12.jpg

The Memphis Commercial Appeal announces an early demonstration of the Launderall on July 17, 1946...
11 1946_07_17_The_Commercial_Appeal_MEMPHIS_21.jpg

The Indianapolis News announces the first 500 Launderall automatics have been made June and more to come on July 29, 1946...
12 1946_07_29_The_Indianapolis_News_24.jpg

The first showing in Atlanta of the Launderall happens on August 5, 1946...
13 1946_08_05_The_Atlanta_Journal_9.jpg

LAUNDERALL CONTINUES...
 
Launderall Continued...

On August 6, 1946 the Indianapolis Star announces more production of the Launderall...
14 1946_08_06_The_Indianapolis_Star_Page_21.jpg

And here we have it folks! The very first Immediate Delivery available to home happened in the Muskegon Chronical on Aug 6, 1946, Launderall's official availability date. This is the first post war automatic to make it to market...
15 1946_08_06_The_Muskegon_Chronicle_2.jpg

A look inside the Launderall factory in the Indianapolis Star News on Aug 16, 1946...
16 1946_08_16_The_Indianapolis_News_21.jpg

Sep 20, 1946 the Launderall is available in Syracuse NY from the Herald-Journal...
18 1946_09_20_Syracuse_Herald_Journal_21.jpg

Dayton, OH comes up next on Oct 2, 1946 in the Dayton Daily News...
19 1946_10_02_Dayton_Daily_News_17.jpg

Holyoke MA comes up next on Nov 5, 1946 in the Transcript-Telegram...
20 1946_11_05_Transcript_Telegram_Holyoke MA 9.jpg

By late 1946 and early 1947 Launderall availability is now widespread throughout the country, nearly 6 months before any other brands of new automatics show up as available.



And finally just for the fun of it I had AI reproduce that early Launderall Prototype washer in color!
Launderall Prototype.png
 
Jamie, I know exactly where you're talking about, as I have a couple doctors at Good Samaritan. I also have a friend down in Camp Washington. If you've not been in the area for a while, you might not recognize it.
I get through there every now and again (generally a quick detour off 75)...I don't like to drive through Cincinnati without a meal at Skyline and ice cream at Graeter's, and the ones in Clifton are conveniently and nostalgically located.
 
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