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now at www.tide.com... Tide with Acti-Lift

New Tide The new Tide doesn't list Actilift on the front, but on the back, near the top of the back label. This is what you'd see: "Tide with Acti-Lift helps remove many dry stains as if they were fresh"

My opinion: I'm back on Tide. I've used All for years, but I like how the new Tide HE did a good job on dried in food and mud stains. It still has a long way to go on the sudsing issues, but I'm satisfied with the results. We now have Coldwater HE and Clean Breeze HE with the Actilift formula...

After the wash I like it. Tide HE has always been a favorite of mine, but the new Actilift-fortified Tide works better on stains like BBQ sauce and mud. We now have Tide original HE liquid and Mountain Spring with the Actilift formula at work. This is what the ones with Actilift look like:

The back Shows that "Tide with ActiLift helps remove many dry stains as if they were fresh"

The front: The front of the new Tide HE w/Actilift

Spotted some liquid Tide HE at work. They have the Loads of Hope front label, but on the back says "Tide with ActiLift" on the back. I called P&G and they confirmed it. The Actilift formula will only appear in most of the liquid Tide portfolio except Free & Gentle and Total Care. I predict that...

All Oxi Active I used it in a few loads was amazed. It removed more stains than my usual, All Small & Mighty with Snuggle. It produced little suds and it left a nice scent behind and blended well with Snuggle Green Burst.

Martha Stewart Clean CU said it cleans just as well as water alone.

Sears Ultra Plus It finished #16 on the HE list with a score of 46. It costs 9 cents per load. Aldi's Tandil wasn't on the list. The worst performers in conventional: Xtra Lasting ScentSations Spring Sun Shine Biokleen Cold Water 3x Concentrated Dynamo Ultra Martha Stewart Clean The worst...

The results are in the July issue: Conventional (Top 10) 2x Ultra Tide Coldwater 2x Ultra Tide with Dawn Stainscrubbers 2x Ultra Tide with Downy 2x Ultra Era with Oxi Booster Tide TotalCare 2x Ultra Tide with Bleach Alternative (reformulated) 2x Ultra Gain with Bleach Alternative Tide with...

Evolution In the AdAge Article, it was mentioning that powders will be concentrated, like the liquids. I remember reading an article in another website, that there will be a new generation of compact powders coming from P&G in the upcoming months. Eventually down the line, we might end up like...

The article talks about how new formats (Tide Stain Release Duopacs, Purex Complete) are profitable and talks about the Tablet debacle of the early 2000's. It also mentions that Unilever's bet on laundry tablets may have led to the divestiture of the US detergent biz. And it mentions about the...

Oxydol Powder My local Dollar General has the 50 load Smells So Good powder and the 66 load liquids. I like the powder, it cleans and leaves a fresh scent.

My predictions: My predictions for the new reformulated P&G detergents will be: 1.) More concentrated. They will use less powder than the current Ultra2 formulas, but more than the UK super-compacts of the 90's. 2.) Formulated for both machines. The new detergents will finally work in both...

This quote comes from www.happi.com: "In home care, Ariel Actilift and Dash Actilift laundry detergents are shipping now to Western European consumers. The Actilift technology is designed to help remove stains and also prevent them from setting in. In the U.S., in the coming months, P&G will...

The manufacturer: is Sun Products.

Read the Wednesday Denver Post and saw this:

Offerings do vary At my store in central Westminster, we carry Ariel, but it's the USA variant. We lost Sun and most of All with the latest reset. We added Era, Xtra and saw a big increase in the Tide offerings. The Walmart in Broomfield has the Wisk and Surf 2x liquids. The Walmart in south...

Atlanta Grocers Aldi has been expanding recently in the metro area. They opened a store in Kennesaw right before I left for Colorado in 2006, which is hard to get to, but it's worth it. Food Lion is also expanding, as they've opened stores in Newnan, College Park and Fayetteville. Out of the...