Time does matter
Fascinating to see the wide ranging and practically emotional response to all this - Mike what have you done to us!!
For my tuppence, time does matter, but this is down to personal preference and how we organise ourselves in our home - other people will be different. I'm a bit old-fashioned I guess in that I like to do a 'laundry day' on Saturday morning for a number of reasons - it allows me build up separate full loads of whites (usually at least two, if not three), light colours, dark colours, duvet covers and pillowcases and heavy fabrics like jeans and hoodies - so anywhere upwards of eight loads. The second reason is a geographic one - I like to line-dry if at all possible (I know lots of people won't get this, but for me nothing beats fifteen metres of brilliant whites drying in the air!!), so choosing the right day is important in a hit-and-miss climate like ours. Finally, not doing laundry every day means that ironing (bleuck) gets done in one fell swoop on Sunday evening, rather than being an ever-present curse.
So this weekend has been amazing - strong breezes, bright sun and no rain - perfect, so to use the farmer's adage 'make hay, while the sun shines'. Doesn't always work in the land of the leprechauns of course, so the back-up must be the dryer - but less than you might think. This will mean nothing to people who live in lovely climates where you can line-dry every day of the year!
Having a top-load washer that does a 60C wash in a hour, 40 in about 45, etc really helps (so does a second machine too!). When I had the Bosch (never again), an A-rated 60 took 2.5 hours+, so do the maths - the reality was running loads every day and accepting that most of them got baked in the dryer. I don't sit and watch my automatic, but I do like it to turn over loads quickly AND with good results. 12 minute washing seems like nonsense to me, but equally A+rated FLs (like my mum's hotpoint FL - 3.5 hours for a 60c wash) push the envelope way too far the other direction...
Finally - here's what annoys me most - washers with nominal A-ratings that are marketed for their non A-rated cycles. Does Russell-Hobbs (or is it ASDA-Walmart) claim the 12 minute cycle as A-rated, or is that reserved for some impossibly long test cycle that no-one will ever use? Other have been doing this for ages - Bosch claims 60 in 60 minutes etc, but that's without the Wash-Plus/Stains setting (and extra hour and half plus) that is required for the A-rated test cycle - others do the same too I'm sure. The grading regulations are a bit of a nonsense when this happens...