Jetcone:
Remember, reliability - or lack thereof - is a cost factor, too. Service calls under warranty were a huge cost for manufacturers in those days, since they were usually handled by the service departments of independent dealers or independently-owned "authorized service centers."
That system put dealers and servicers in charge of what manufacturers spent on warranty service; the dealer or servicer did the work, put in a claim to the manufacturer and then got reimbursed. Since the only way for a dealer or servicer to maintain good customer relations was to make the customer happy, there was a very strong incentive to "game the system" and make the manufacturer pay no matter what.
My first real job out of high school was with a Westclox authorized service center, and trust me, Westclox paid for a lot of stuff that it shouldn't have.
Making stuff more reliable and making it in-house gave GE more control over those kinds of costs.