P&G's Bold commercials were probably some of the most entertaining detergent ads of the period--but here's a real show-stopper featuring a "Laugh-In" cast member. Sock it to me, Jo Anne Worley...!
When you think about back then a full live orchestra was hired to provide music that today is "canned" you get the idea of how expensive those adverts were.
Seems odd that Bold was touting basically OBAs to make colors "brighter" when today many want just the opposite.