Yeah, I've been noticing the 2x liquid Tide on the store shelves. I think it's a good trend, saves on packaging and space. But Method HE beat most of them to it - they came out with a 3x product several years back. It's not bad, but lately I've become fairly happy with the Safeway Select 2x HE free and clear liquid. Seems to leave the bath towels fairly soft and clean with little sudsing. Can't say the same for Tide 1x free and clear. It works ok, but just seems to leave a somewhat harsher result.