A/C in _The Seven Year Itch_

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kenmore71

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The Seven Year Itch was on TV last night. I hadn't seen it in YEARS and had forgotten that the central plot revolves around air conditioning in 1955 New York.

 

Does anyone know what the air conditioner in the apartment was? I cannot identify it from any of my stash of ads and brochures from the era. It was blue and appears to have an all metal cabinet.  Here's a BW picture of the inside face of the unit.

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Welbilt:

When I PM'd you to respond to your original question to me, I forgot about Welbilt. That name is also the correct number of letters for the name on the A/C unit.

As I mentioned to you, I cannot get over the extremely fancy installation of the unit - set designer Lyle Wheeler had it built into the center of a bay unit with small panes in the center, and French doors on either side. What Wheeler designed was a panel set into the middle of the center window, with the window mullions connected to the panel, and two panes custom-cut into "L"-shapes. It's a very far cry from the usual utilitarian window installation seen in real life!

While the exterior of the building seen was real, shot on location in NYC (164 East 61st), the interiors were on a soundstage in Hollywood (sidebar: They tried to shoot the famous "skirt-blowing" scene on location, but the crowd that gathered made so much noise, roaring when Monroe's skirt blew up, that the footage couldn't be used. A set matching the location had to be built on the backlot for a reshoot *). The apartment building is still there, but it's painted white now and the shutters are gone.

Obviously, this was very photogenic and glamorous, which was pretty much the whole point of a 20th Century-Fox romantic comedy in 1955. Here's a color screen grab of the same shot replicated for the still photo above:

* Also, Monroe's husband of the time, Joe DiMaggio, witnessed the location shoot of the "skirt-blowing." The crowd's lustful roar - to say nothing of how his wife worked the crowd to provoke it - jolted Joe so much he set things in motion to end the marriage.

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I think modern day Welbilt isn't such a great brand, but just recently, perhaps in the 20" stove thread, there was a nice vintage Welbilt pictured.

 

I have to laugh at how that AC is installed smack in the middle of those window panes -- or does the unit go all the way to the floor?
 
Ralph:

You can't really see it well in the photos, but under the A/C unit, there's a fancy wood panel that extends to the floor. Very, very tricky carpentry! I figure the carpentry and glass work probably cost more than the A/C unit, even in 1955 when the movie was shot. And they were hardly giving A/C units away at the time.
 
P.S.:

My vote for the A/C brand would be Fedders. I think this is some years before injection-molded plastic louver fronts made the familiar circular-louver Fedders units feasible. Also, blowing up the black-and-white version of the photo makes it look like the first letter of the name is "F." Other possibilities that fit the number of letters (one is not easily visible due to being shaded out) would be Vornado and Carrier.
 
Looks like a Mitchell

I had a 1949 Mitchell for years,looks alot like it,also when he is on the patio outback it looks like a Mitchell case,on the outside.As I recall in the movie Iwas surprised at the end,I think she is looking out of the window,at how many window units you saw in the background.AC was starting to become like an automatic washer,you cant live with out them by 1955!
 
AHA!

Well, that makes sense - "Emerson" is also the right number of letters in the name, and the blurry enlargement I did was very hard to read, so I interpreted an "E" as an "F."

Interestingly, if you'll look very closely at the first photo in this thread, you'll see that the Emerson logo has been removed from the louver on the far left. This was doubtless to minimize visual distraction - Hollywood used to do that all the time.

Well done to those who identified the unit!
 
More Info?

I did some more Googling, and came up with this cover shot of an Emerson service manual. One of the units on its cover looks very similar to the Seven Year Itch machine, with a small trim difference on the vent knobs.

Anyway, the photo says it's a Super Custom model. So, it appears we have a 1955 Emerson Super Custom air conditioner.

Bobby whirlaway mentioned some surprise at the number of air conditioners seen in the patio sequence, because it was, after all, 1955. There would have been a reason for that - the real building used for exterior shots was at East 61st and Lexington. That was and is a very expensive part of Manhattan. Most middle-class folks didn't get A/C until the '60s, but Noo Yawkuhs in ritzy nabes were evidently able to afford it way before the rest of us.

danemodsandy++12-15-2014-23-22-44.jpg
 
Many years ago, a friend of mine had the "super compact" model like the one above. I've never seen another like it since. Window air conditioners were not common at all around here back in the mid-1950s, almost 400 miles north of Manhattan! 
 
One More:

I went back to the original of the first photo that Mark posted; it's pretty large to begin with. I then blew it way up, and took a detail of the A/C unit from it.

You can now see clearly what I mentioned earlier; the louver on the far left has had the Emerson logo removed - you can see the little hole it left.

They used to be very careful about distracting details in movies.

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Emerson

I worked part time during high school in the evenings at a data process business.  We processed most of the checks from the local banks.  We entered in all of the information from the bottom of the checks by hand.  I was super fast.  

This was the third floor of a very old brick building.  My floor had one of these Emerson units.  It was very cool! VERY!  This unit had ICE COLD AIR!   You could not stand in front of it for very long.  Unbelievable cold air!  It was actually a very quiet unit with a rhythm to it when the compressor would kick on.  I took it for granted because I thought all old building had this type of unit in it.  

I would however pick the farthest desk from this unit because the air was so cold!  Bone chilling!

On very humid days in New Orleans the air would actually come out in a fog.  I thought all A/C's worked like this.  

 
 
Nice work, Sandy! I didn't mean to create such a stir, but was simply curious. The ultimate conclusion of Emerson is fascinating. In my personal experience about 50% of Manhattan AC units are Friedrich.

 

BTW, I am hoping to come Waterloo way the few days before the new year dawns. I'll keep in touch...
 

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