One of my co-workers saw this at one of our local Goodwill stores and bought it for me for the large, large sum of $2.38, LOL. I think it is very cute. It's my favorite color too!
Its made by Scoville aka Hamilton Beach for Sears and their "Counter Craft" line. This is the mid range choice. One up has 12 speeds and one down has less wattage and smaller beaters.