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That's a great commercial, lots of vintage washing action shots! Looks to be from around 1963 or there abouts. I had found a bottle of liquid Hum years ago at an estate sale, it's the only time I've ever seen Hum before.

 
Pacs/Pods have a carved themselves a solid share in today's detergent market. It's fun to see a company that tried the same thing nearly 50 years ago.

Of course, my mom wasn't one to try envelope-pushing products. She bought Salvo tablets once and made a mess trying to break them in half because she thought the dosage on the box was excessive. They never appeared in our laundry room again. Learned a few choice Italian swear words in the process, though, LOL.

Had a similar experience earlier this week with the Blackstone washer POD--it offered a water saving spin-spray rinse in lieu of a deep rinse in 1974.
 
Probably a test market product that never went national. That's true of so many products. Living in the
"NY metropolitan area" we missed so much since we weren't representative of the rest of the country. For example, I never knew that Cold Power was also offered in liquid form. Never saw Cold Power at all until my mother received a sample box. I still don't know how someone was able to deliver sample boxes to blocks of multi family apartment houses in NY.

I am sure there are many products I don't know about, but a few I recall from when I was an adult and traveling for my job were Wave all fabric bleach (from Clorox, US Ariel powdered detergent, Clorox detergent, Oxydol detergent with "acti-bleach (which I still believe ultimately became Tide with Bleach) and Wisk powdered detergent (before the ultra powders were nationally introduced in the early 90's.

And I am sure there are many food products as well...
 
Clorox detergent was sold here, too. I liked it, but in all honesty it probably didn't clean as well as Tide With Bleach.

Here's another attempt by Clorox to break into the detergent market, dated 1985. Coincidentally, Act was a packet detergent like Hum.

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