Hey Louie ...
... where is there an Aldi in New York City??
My parents shop at their local Aldi in suburban Pittsburgh all the time. Like I mentioned earlier, I like that the private labels tend to be healthier than the giant brands.
But Allen really nailed it in describing it as shopping at a public assistance food pantry. My parents' location is nice, but it feels like a tired 1970s supermarket that's been abandoned by virtually the entire town, which is now shopping someplace else. And I get that my parents (and the rest of my family) need to save money so that's why they shop there, but it's an uphill battle trying to get them to all eat healthier when so much of what Aldi sells is mass-produced crap infused with chemicals. SOME stuff is good, but you have to really know how to read the ingredient labels.
My mom came home one day when I was visiting and proudly pulled out a jar of coconut oil, after I'd been urging them to try to include it in their diets. She did all the right things ... made sure the label read "all natural" and that the ingredient list said ONLY "coconut oil". Unfortunately, it was REFINED coconut oil (which is not required to be on the label). "Refining" coconut oil is akin to taking what used to be a wonderfully healthy piece of fruit and reducing it down and sugaring it up, slapping on a crust, and calling it pie. Now it's not healthy in the least anymore. So we took it back, got our money back, and I drove her to Whole Foods, which is virtually the only place there where one can get all-natural ORGANIC VIRGIN coconut oil (now Mom knows what to look for).
Here in America, unfortunately, trying to eat healthy almost requires a Ph.D. in chemistry, and a J.D. to cut through the legalese on the labels. It's like the food companies are purposely trying to poison us by slipping crap in and doing everything they can to avoid telling us. Actually, it's not "like" that, that's how it actually IS.
So it's a process. Aldi is good for SOME things, but certainly not all.