You Will Like ALDI
We've become very glad that ALDI opened here in the Atlanta area. It's very bare-bones, very thrift-oriented, but the chain certainly delivers on its price promises.
The trade-off is that ALDI carries mostly its own private-label brands; there are few of the national brands you know and trust. That can be a little off-putting at first. But - the quality is there for the most part, and if you don't like something, they'll gladly replace it plus refund the purchase price for whatever you brought back.
Also, selection is somewhat limited. For instance, only a few types of frozen veggies are available. What we do is to buy whatever we can from ALDI first, then go to Kroger or Publix for those things ALDI doesn't supply. The savings are definitely worth it.
We have been disappointed only a very few times; I found their coffee not to my liking, for instance. But with so many bargains in other areas, that's okay - I just get my coffee elsewhere.
Two tips for those visiting for the first time:
1) Take a quarter with you. ALDI uses a coin-operated lock on its grocery carts, and you'll need the quarter to get one. When you're through with the cart, the lock system refunds the quarter. It's just there to cut down on cart loss - the power of that 25-cent piece is amazing.
2) Take bags with you, or be prepared to pay for bags when you check out (they're available under the checkout counter, on the customer's side). 5 cents each for paper, 10 cents for very large, very sturdy plastic. ALDI doesn't care if you reuse bags forever.
All in all, a very nice place to save a few bucks! P.S.: While I can only speak about our local stores, our ALDI is cleaner than our Kroger (already pretty clean), very impressive in a discount chain.