Americans Purchasing European Detergents - Henkel Has Sniffed Us Out

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I know

that Henkel and Miele USA are in bed together, but I wish Henkel would bring themselves to market a better detergent here under one of their other brands.....

Lawrence/Maytagbear
 
I've given up ever seeing mass-marketed, quality European detergent on these shores. When I go to Europe, I simply bring back half a dozen or so packages of German/Henkel Persil or Ariel or Via (Swedish version of Unilever Persil) rather than wasting money on souvenirs.
 
ps

I suppose the packages of Persil sold on Amazon for $40-50 are worth it when you consider one package might last a year or more when used at 1-3 tbsp/load. One Amazon reviewer who owned a Miele FL did some math and calculated that it was less costly than using American-made HE powder, taking into account that she had to use a lot more of the American stuff per load than the 1-2 tbsp that sufficed for her Miele loads. On that basis, she justified the purchase, since that was all the money she spent on detergent for over a year.
 
why are they passing up the opportunity to sell their deterg

It could be some agreement they have with the American producers. P&G agrees to not sell Tide in their market if they agree to not sell Persil in this market etc. . .

or
It could have to do with legal things about packaging, content etc.

Or
Maybe they just don't like us.
Poop-heads.
 
P&G agrees to not sell Tide in their market if they agree to

P&G does sell Tide in many markets where Henkel's Persil (or Le Chat, Skip, ...) does already, it is called "Ariel".

My guess is that aside from whatever agreement Henkel has reached with Miele they aren't interested in competing in the saturated and mature American laundry detergent market. Remember P&G, Unilever, and others have been busy selling off detergent brands.

Contrary to popular belief a vast amount of R&D goes into producing and keeping a TOL detergent like Tide or Persil. Both P&G and Henkel spend millions in funds and time testing their products in various local market water conditions, soils, and even stains common to a said market. For instance beets are not generally a huge part of the American diet, but historically they are in the UK and other parts of Europe. This means any detergent worth mentioning is going to need to remove those type of stains. Same with curry (very big in UK).
 
Polish Persil

Hi. I get the Henkel Persil that is sold in Poland at a Polish grocery store near me. I am assuming it is from Germany but made to ship to Poland.
The packaging is all in Polish. I am Polish/American and can understand some of the writing.

I do see at the bottom of the package a word "SILAN'

BTW: The pricing is excellent on their products at this store.

I was wondering what that meant.
 
My Take.....

....Is that Henkel is simply doing some CYA here.

One of the legal implications of the Internet is that any representations made on it can be viewed by almost anyone in the world, with the result that a company's representations on its Website can be construed in court as having legal standing in a country where the company never intended to do business.

In addition, the Internet makes it possible for entrepreneurs to make products available outside a company's intended sales area. That is what is happening with Henkel products; people are making them available in a market where Henkel does not sell those products.

So, Henkel is basically telling people in the U.S.: "Just because you got your hands on some Henkel detergent, and just because you've seen our ads online, that does not mean we intended to sell it to you, and we are disclaiming responsibility for its use outside our sales area. If you try to haul us into court over something to do with our detergent, we are going to show this disclaimer in evidence."

However happy people may be with the Henkel detergents they've gotten their hands on, they should not expect Henkel to accept any responsibility if anything goes wrong, because Henkel never intended to sell those products in the U.S. They aren't submitted to our Federal regulatory agencies for approval, and they aren't indemnified (insured against liability suit) here.

So, that's what this is about.
 
Hi Louis.

The package lists as 'Color Fresh Pearls - Silan.

Sandy. I guess the store carries the Persil line because most of the people form POland settle in this area and they want what they had in Poland.
The bag for 35 or 40 loads only costs 20.00. And if you use a front loader you would use less. Very little if any sudsing too.
 
Persil with Silan

Have seen it in Poland and it does seem to be made in Germany but sure where else one finds the stuff.

Basically it is another version of detergent with a built in fabric softener, much like Tide with a Touch of Downy. Henkel markets PwS as having some sort of microencapsulated perfume that is released slowly each time laundry washed in the product is touched, worn, etc... Supposedly the various scents this way will last days or weeks after washday and release yet more perfume each time one touches or moves about.
 
Ray:

All I'm saying is that Henkel seems not to want U.S. responsibility for products it did not export itself.

Which is a position I find entirely reasonable. If Polish expats want Henkel, and someone helps them get it in the grey market, that should not be a reason for anyone to claim that Henkel should be responsible in a market it never intended to serve with a given product.
 

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