An Australian Supermarket Detergent Aisle- Pics

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The US Pics amaze me :)

Our LCB section at most supermarkets fits into a 3 feet square frontage. There is usually White King, Chlorox (New product) and a generic. To have that many acres of bleach over here is unheard of. Our oxygen bleach section usually takes up a huge amount of space.

Another thing we dont get, are dryer sheets. I vaguely remember my grandmother using them in the early 80's, but since then I dont know that you can even buy them anymore.

The logo on the downy bottles looks slightly like our Comfort, and the Snuggle logo looks like my favorite fabric softener Huggie, which is one of the last remaining Australian owned and made products. I love my original scent Huggie, because it hasnt changed in the 25 years I've been alive, and has a non identifiable, but clean smelling scent. My grandmother bought the stuff by the boxload in the mid 80's, so that she could get Huggie Bears for all 9 grandchildren :)

Does the US get Fabric softener concentrate in little plastic baggies? They usually contain about 1 cup of liquid, and then you add 7 cups of water to make it into a 2L bottle of standard strength softener. Mum buys them because they are much cheaper, however I've never been fond of the smell, and find that the product when purchased full strength, smells better.
 
I have spotted quite a lot of Colour versions among the Australian powders. That is surprising to me, because I would not have expected the need for extra colour protection in a typical cold wash country.
In the States they seem to be rather unpopular except for Cheer, aren`t they ?
 
Hoovermatic~

To answer your question, Yes, liquid detergent is much more popular over on this side of the pond. Powder detergent is dying a slow death and sadly I think at this rate it will be basically gone by the end of the decade. This trend has been taking place over the last 5-7 years. I for one love powder and will continue to buy it..Worse case scenario, If I have to order it overseas or from Canada where it is still popular I will.
 
Mr. Boilwash....it's a matter of economy. Americans are less willing to buy "color" detergents because most of our regular detergents don't contain any (or as much) of the stronger bleaching agents that would be common in most regular European detergents.

When our detergents have these bleaching agents, they are generally identified as "With Bleach" or "With Bleach Alternative". Many Americans are adverse to having more than one detergent to use, to begin with....but this has been changing since the advent of bleach alternatives. We have really only one widely available detergent that pushes the color protection angle, and that is Cheer. They have various formulations for different laundry needs, that all target launderers who desire a higher lever of color protection for their wash.
 
Hoovermatic.....liquids have been coming on stronger recently, as shane mentioned. The real sea change began in the early-to-mid-eighties, however, when manufacturers of powdered detergents introduced liquids that carried the same brand names as the powder (ex., Liquid Tide, Liquid Cheer, Liquid Fab, etc.)

These introductions really made liquids (and for the corporations, the individual brand names) MUCH more noticeable on store shelves. Stores began to have to allocate much more space for our widening stable of brandnames, and the market became much more competitive.

Prior to the introduction of these liquids, only All, Wisk, and Dynamo liquids were really visible.
 
Brisnat....yep, we're into our chlorine bleach here!

I've always been led to believe that Australians are far more likely than Americans to peg the washing out back on lines, than we are. Perhaps the corporations who manufacture dryer sheets wouldn't think they'd sell enough of them by you to make a profit.

We, for a very brief period of time, had fabric softener refills, but not really in plastic pouches, but the type of waxy cardboard containers you'd ordinarily associate with a milk carton.

The concept died a miserable death a few years later (around here, anyway). For what it's worth, I never had fabric softener diluted from concentrate that smelled as fresh as the product I bought in the bottle. That might explain why they disappeared....
 
The North/South Walmart Divide....

Exploder..I noticed two products your Walmart carries, that mine does not.

One is WalMart brand liquid detergent.

The other is Fab powdered detergent, which has been unavailable anywhere here for the last two years.

Thanks to all of you, who took all these amazing pictures!
 
If i get back to Kroger will snap a few pics there...

Never used the wal-mart liquid.. I wonder why it's not sold there.. Hmmm
 
I don't like liquids personally for several reasons: I don't think they are as good at stain removal although for coloureds they are OK, they are messy in my dispenser and the alternative to using the dispenser is a dosing device and as my machines cycles are so long *groan*, I can't stand the rattling noise of the device in the machine.

I like the US large size detergent containers, the same size as one buys motor oil!! I keep meaning to go to Makro and get one of those so-called 'professional' sized powders that would probably last me two years.
 
No Tide?

It seems odd that I don't see any Tide, powder or liquid in OZ. I have Tide from China and India, so I assumed it was everywhere.

Thanks for the photos to both Matty and Exploder. Great way to start my morning!

Martin
 
I'm just wondering if one of the reasons liquids are taking over powders would be that people tend to be not so careful dispensing a liquid as they are a powder thereby using more than is necessary. Lets face it.. you pour a bit too much liquid into the cap and and how many are going to try pouring it back into the bottle, not many. Use per use this slight overage each time cuts down on the advertised loads per bottle. Multiply this by how many bottles are in use per day, probably thousands upon thousands and that's a lot of extra sales.
 
I DO pour excess detergent right back into the bottle.

~I'm just wondering if one of the reasons liquids are taking over powders......

.......Is that they dissolve better in cold water, and have a measuring cap "built-in". Didn't liquids start taking-off big-time during the US "energy crisis" of the early 70's, when conservation (and therefore cold-water washing), was briefly in vogue?

Also, As a filler, perhaps water is cheaper than dyed and colored saw-dust. *LOL*

Today's increasing prevalences of "neutral draining" in top-loaders doesn't help get rid of undissolved powdered detergent either.
 
BOLD PLUS

Yes, Piggly Wiggly, Kroger and I believe even Schnucks all carry Bold. it still seems to be a big brand here as it is quite often sold-out. It is rather expensive though. The last box was almost $7.00.
 

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