An Australian Supermarket Detergent Aisle- Pics

[mattywashboy]

Here are pics from my local supermarket's detergent aisle, we start of at the least expensive and work our way up ending with fabric softners.
This pic is of the Spree, Duo part.

 

[mattywashboy]

moving onto Radiant etc

 

[bongobro]

DriveMatic

Since Lever Brothers (Unilever) made a "Drive" powder detergent in the U. S. from 1969 to ca. 1978, would I be correct in saying that DriveMatic is a Unilever product in OZ?

I've noticed the Persil "Dirt is Good" campaign in England is identical to the Wisk campaign stateside...so one dude's Wisk is another bloke's Persil! (LOL)

The pictures on the Cuddly packages are identical to the Suavitel packages in the U. S....funny that Colgate still sells Cold Power and Dynamo in rather large quantities in OZ (crikey!)

BTW, I think the Ford automatic transmission was "Cruise-O-Matic," but Hudson did make a semi-automatic tranny called "Drive-Master." Hudson, incidentally, was a medium priced car that sold in the U. S. from 1909 to 1957...close but no cigar, mates...

 

[mattywashboy]

Omo and Drive etc

 

[aquarius1984]

by comparison

and for those who have never seen the old style Ariel logo and the new one...... and because I can lol.

N

 

[mattywashboy]

Cold Power and Dynamo etc

 

[petek]

I hadn't heard of Sauvitel so I went to the Colgate site and it's called Fleecy in Canada, different label though.

 

[mattywashboy]

Liquids

 

[petek]

Is Snuggle (Unilever) available in Oz and the US ?

 

[mattywashboy]

More Liquids

 

[mattywashboy]

and finally, Fabric Softners

 

[mattywashboy]

Over here in australia we have a supermarket Homebrand called Balc and Gold, you can see those products mixed in with the normal ones, on the liquids pic they are down the bottom, called simple names like Green Laundry Liquid (hello, what scent please???)
Hope you guys enjoyed the insight into aussie detergents.

 

[oxydolfan1]

Amazing....the Bio Zet box looks just like my box of its Japanese brandmate, Kao Attack! (Except for the Japanese, of course.)

Your shelves have FAR more "green" detergents than our typical shelf does...

I'll take one Spree Lemon, one Drive regular, one Drive liquid (hey, they're on sale! LOL..), one Radiant liquid refill, and one bottle of the Cuddly Aloe...

Wow. I've actually extended my mania for shopping to stores in the Southern Hemisphere...

I'm going to be out of control down there.

 

[oxydolfan1]

Oh, just from the packaging, I would NEVER buy Duo....it looks too kindergarten-ish!

 

[~sudsshane]

Is powder detergent on its way out in the USA?

wow!! I have never seen such a huge selection of detergents and fabric softeners in the supermarkets here in the states.
It seems laundry powder is still quite popular down in OZ. Laundry powder seems to be dying out here in the states. Every store I go into whether its Waldbaums in NY or Albertson's in Florida, seem to heavily favor liquid over powder. =(

 

[oxydolfan1]

On Monday night, I noticed that our Stop and Shop has eliminated the powder shelves entirely and crammed the remaining Tide and A&H powders at the end, by the dry bleaches.

 

[brettsomers]

Oh, just from the packaging, I would NEVER buy Duo....it loo

LOL! True!

 

[scott55405]

Cool! You certainly have a wide variety, and many more powders than we generally have.

 

[user 12105]

Pathmark and shop-rite over here only have 2 choices for powder left, Tide and A&H ..also at the end of the aisle...such a shame.

 

[pulsatron]

Liquid Spree and Scotts

Hello Matty,
I notice in the liquid section, you have a liquid Spree,I don't remember seeing that here in N.S.W. is it a new product?,and also the "Scotts's Liquid laundry detergent, is that also a generic brand exclusive to I.G.A?, you see where I live in south west Sydney, I do not have an I.G.A. near me, I only have Coles and Woolworths and they don't stock it.
Does your I.G.A. stock "Aura" liquid detergent, it is made by a local company over in Perth called Pascoe's, I e-mailed them a long time ago to ask why it is not available in N.S.W., and thye wrote back telling me that Coles and Woolworths decided to stop selling it which is a real pity as Aura was the very 1st liquid detergent released in Australia.
Cheers.
Steve.

 

[mattywashboy]

I think Aura is sold in IGA, in fact i'm sure of it, will have a look closer next time and get back to ya. Spree liquid came out in about September of 2005, for a while it was only available in Lemon (a yellow bottle), but now its available in both Lemon and Lavender (the purple bottle you see down there). Recently however i have not seen much of the lemon one. Its a good detergent, not one of those horrid white ones that is just powder in suspension but a very nice gel, the lemon one is described by my freind Nat as 'Laundry Honey' because it looks a lil bit like honey lol. Scotts laundry liquid seems to be a no name product, i've never given it a second glance and never seen anyone use it. The IGA homebrand one is the one called Swift.

Matt

 

[hoover1060]

so Matt, are you taking orders?

I'd love a box of DRIVE-matic!

Thats a catchy name for soap!

 

[peterh770]

The woman and baby on the Cuddly softener are the same as on Suavitel over here...

Do you have a list of which manufacturers make which detergents and softeners?

 

[veg-o-matic]

Didn't the '64 Fords have Drive Matic?

veg

 

[kirk280980]

From the pics above, and by looking on the Woolworths Homeshop website, I see that liquid refills are widely available in Australia. We used to have them in the UK, although at one stage it all went ass-backwards and the original bottles of detergent became harder and harder to find in the shops, which in effect left you with nothing to refill in the first place. Sadly refills disappeared from the shelves here a couple of years ago, but will no doubt be brought back again in the future as a "new" idea.

Ditto those little pouches of concentrated fabric softener, come to think of it. Remember my mother using those, but can't for the life of me recall the brand or country of origin. Again, nowhere to be found now.

Interesting to hear that the choice of liquids is expanding though; while visiting Adelaide in March '05, the only ones I could find in supermarkets were Omo, Cold Powder and Dynamo. Everything else was powder only, although maybe that was a regional thing. I tried out the Cold Power liquid and found it to be good, very thick and gloopy and it contains phosphates! Actually smells like real laundry detergent too, and not like something you would give kids to drink. Would easily rank it up there with my all-time favourite, but sorely missed, Persil Liquid.

Matt, do you have tablets or liquid capsules in Australia? Have spotted Radiant sachets but that's the closest thing I can see to the pre-measured detergents that are currently so popular over here.

Cheers,

Kirk

 

[westytoploader]

Very cool display, thanks for posting! Refreshing to see a larger selection of powders as well; they've all but been phased out here, unfortunately...not good for owners of early Frigidaires! Is the Surf down there the powder or tab version? Greg sent me a couple of Surf tabs last Spring (the kind in the yellow box) that we tried during the mini wash-in, and they weren't bad...had a pleasant scent to them.

The liquid capsules are always fun...I'm quickly running out of my current stash of Persil non-bio Liquigels, so I think I'll be ordering more of those.

--Austin

 

[washboy2005]

I see you have Surf!!

The Yellow Is sunshine like here im presuming?
The Deep Pink is Tropical like in UK?
and what's the light pink one ?

BTW those bottles of Surf Liquid look rather nice LOL

Thanks for the pics!!

 

[Maytagmom]

Great pix Matt!

I've thought about doing that here in the mexican stores.

 

[nickuk]

Thanks Matt, what a great concept!

Yes, I like the sound and look of Drive-matic, very manly testosterone filled product name me thinks !

Which ones are your all time favourites, Matt?

 

[intuitive]

Detergents is Aust..... my thoughts

Hey All...

Bio Zet is made by Keo, originally in Japan, then Korea, now made in China... great product & lasts for AGES, they now have a pink variation that have built in fabric softner, smells like pink toilet cleaner & does NOT soften much....

"Matic" is the common variant name for all Front Loader detergents, it seems to come from the original Australian FL powder OmoMatic.

I've noticed laundry (and dishwasher & dish)detergent purchasing in Sydney is a very socio/economic thing too different demographics/ suburban regions buy different detergents
Upper middle class buy premimum i.e. Omo or Drive or Radiant or BioZet
Working /busy mums buy "Whatever is on special" OR Surf or Spree or FAB or Radiant and the new "Premimum" House Brands eg Woolworths Select or You Love Coles
Students etc buy BOL HomeBrand/No Frills/Black & Gold or "Whats on special"

Powders are still HUGE is Aust, Liquids are still perceved to be a. EXPENSIVE, b. Not as long lasting/packet c. Not as good as powder.

I have also noticed a lot of known brand powders are now comming out in "High Performance", I suspect it is their version of the US High Efficiency detergents

we are also getting a lot of imports from Asia since the govt now allows parralel imports IE Omo from Unilever Indonsia or Morning Fresh dish liquid from Cousins Hong Kong/China

Love to swap some with any one O/S Would love to try Persil or one of the new US contact me if you wanna organise something ) Jon