That's a really neat piece of advertising nostalgia there. I've never seen anything like it either.
I do know that the logo portrait image shows that it's pre-1990, but you obviously knew it was older than 20 years anyway. In the mid and late 1980's several food and beverage mascots were 'reimagined' for a then modern audience with updated drawings of the characters, in some instances having stayed exactly the same since the 60's prior. Among these were old favorites like Little Debbie, The Chef Boyardee Chef, Uncle Ben, Rastus The Cream Of Wheat Chef, Betty Crocker (portrait version logo), and others.
In 1989 Quaker Oats Co updated Aunt Jemima and the Quaker Oats Quaker so I mention that so that you know it would be no less than 30 years old at any rate.
In Jemima's case, much like with Uncle Ben and Rastus, the update wasn't just to make the artwork itself appear more modern looking but meant to address the racial stereotypes of the characters themselves. Her headscarf, shawl, bulky frame and general 'slave' appearance were changed to a trimmer, well dressed (with pearl earrings) modern black woman. It didn't erase the murky history of the character but it made her image less offensive from then on anyway.
I read that Quaker Oats has been sued by family members of past actresses that had played the part historically since the 1800's and of course have gotten flak for decades about the mascot being racist so it's very possible that's why you got the cold shoulder from them when you tried to find out any info directly from the company.
[this post was last edited: 10/18/2019-13:49]
