Kenny:
I always felt the marketing on the 906s was a little "off," impacting sales.
The ad copy frequently seen for the A906 washer read: "TEN PROGRAMMED CYCLES PROVIDE BEST WASHING PROCEDURE AUTOMATICALLY WITH THE PUSH OF A SINGLE BUTTON."
Well, that sounds nice, until you get a couple of pages further into the brochure and read the ad copy for the A806: "A WASHER DESIGNED FOR THE WOMAN WHO WANTS TO SET HER OWN WASHING PROCEDURES."
That's when the penny drops: If you buy the "programmed" washer, you have no flexibility. If you buy the other washer, you can do as you see fit.
Most housewives could tell you: Household tasks don't follow a set of inflexible rules, so a machine that only "does what it does" would not meet every possible need. And even if a household's laundry presented no special problems, people like to do things their way, tailoring cycles, detergents and additives to meet real or imagined needs. Which makes "a washer designed for the woman who wants to set her own washing procedures" much more appealing than one that tells you, in effect, "I'm gonna do what I'm gonna do and there ain't nuthin' you can do about it."
I think it's instructive to compare the A906 to its immediate contemporary, the 1966 Lady Kenmore. Three speeds, that double row of keys, and the dial to modify things to your heart's content - that's what housewives wanted!
We know who won that sales race. The A906 is a magnificent piece of equipment. But it just wasn't what housewives were looking for at the time, I'm thinking. Maytag's blundersome ad copy didn't help.
P.S.: If anyone wants to see the brochure for the "New Generation" Maytags which covers the A906 and A806, it's on Automatic Ephemera.