It's an interesting design concept, but it isn't practical from the point of view of fitting it into the average laundry area in European homes.
Not all that many people want to put their washing machine in as an 'objet d'art'. They're traditionally box-shaped because they have to fit under counters in utility rooms, kitchens, or be hidden away in laundry closets, bathrooms, garages etc.
The big round machine isn't going to be too practical and I couldn't really see many people opting to buy it. It's not a television or something that you'd really want to install as a piece of furniture / design statement.