I rarely bake cakes
so I would have never noticed this...but please do not laugh. This will not affect me because of the way I make cake, but obviously it will in price. Sometimes I crave cake, but not often. I once came across a recipe for 321 cake where you mix one flavored mix with one angel food cake mix in a zip lock bag and shake. You then just add 3 tbs cake mix to 2 tbs water in a small bowl, mix and microwave for 1 min and you now have this single serve cake that I put vanilla ice cream over and it melts into the hot cake. OMG it's so good! Some people put frosting on it but I don't. I keep the zip locked cake in the freezer...Next time I think I'm going to try strawberry instead of chocolate. I've never tried store brand cake before. I've never been able to decide between Pillsbury, Duncan Heinz or Betty Crocker, they all are good. I know this is terribly unhealthy, but I eat this type of thing in moderation.