Betty Crocker - Minneapolis history that deserves to be remembered

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That was really fun.   I've stopped in at Mill City Museum, fascinating bit of history.  We were a BH&G cookbook family rather than Betty Crocker, my first BC cookbook is reproduction of a 50's edition I bought at the museum. 

 

The WCCO connection I hadn't heard before, but makes perfect sense.  Many local radio stations had cooking and homemaking centered shows to attract women audiences (and advertisers) during  daytime hours when the kids were in school.   Lightening the load of the daily grind for many, it also gave connection and camaraderie to isolated rural areas.  


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Thanks. That was fun.

When my mom graduated from the University of Minnesota with a degree in Home Economics during WWII, she looked at working for the big mills located in the cities, but said that they paid poorly so she worked managing a section of a defense plant cafeteria.

I remember seeing Betty Crocker irons.
 
Betty Crocker book

If you like Betty Crocker and want to learn virtually everything about her, I can strongly recommend "Finding Betty Crocker, The Secret Life of America's First Lady of Food" by Susan Marks. It traces the inception of the name and brings you to the present. Lots of photographs and recipes too. It's a great read.

David
 
Julia Childs

The film about her called Julia/Julie with Amy Andrews and Meryl Streep was a lovely heartwarming film about the lady who taught the USA how to cook French food easily was such a superb film most worthy a watch.

Austin
 
Once again I am very late to the party, but finally watched the Betty Crocker video—which has a strong nostalgia factor for Minnesotans—and it was excellent.

Thanks for turning me on to The History Guy’s channel, Phil! I’ve already watched three others in the series and all were great. This isn’t the first time you’ve made a fantastic suggestion—keep it up!

Just about the time you think YouTube has been taken over by “reaction” videos and a million home cooks with a video camera and few skills, someone reminds you there is plenty of interesting, worthwhile content on the ‘Tube.
 
I worked as a temp at Betty Crocker back in the late 80's. I put together one of them new-fangled Excel spreadsheets that showed instant mashed potato sales. They did best in the south and on military bases.

Two things stick out for me:

1) The lobby had paintings of all the versions of Betty through the years.

2) They were just introducing some sort of overly sweet juice that came in plastic containers shaped like animals. They kept pushing it on me, wanting to know how I liked it. It was godawful (I don't like overly sweet juice) and I kept dumping it in the large ficus tree next to my workstation.

There was also a fancy dining room. I was never in it, but I looked at it through the door. It had a nice view of the grounds of the General Mills HQ complex.

It seemed like a nice place to work. Everyone was really friendly and seemed to enjoy their jobs.
 

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