I think it is just another indication that the North American market is "mature". That's the word that is used.
I take mature to mean that more money can be made in other areas because in the USA everyone has appliances, or at least ones that they like enough so that they don't run right out and buy the next new thing....so less money for the manufacturer.. and this trend shows no sign of letting up.
Manufacturers are faced with a choice; continue to make items that bring in less money but still cost them to make, or concentrate in areas that make them more money than they have to expend to create the product.
Given this choice they are going to get out of the weak area of business OR they will eventually be OUT of ANY business. A side line to this is that the employees in the USA are out of a job, or faced with jobs that pay less, but employers don't care about that, because their business is to stay in business for their investors regardless of where that business may be. This may be a bit different if the company is privately or family owned, but if it is publicly traded on the stock market, so that I can own shares, this is the way it will be going forward.
Our government is not going to do anything about this, nor are they able to. Our government is based on the free market. Any apparent government control like the Affordable Care Act and you will immediately here the phrases "socialism" and "we are not Europe". If they slap controls on a business that business is simply going to leave the country altogether because more money can be made elsewhere.
So I think that's where we are.
I don't know much about Electrolux except for Kelly Rippca's commercial where she is flitting from one appliance to another around a kitchen and using her shoes to do something. So what is the philosophy of Electrolux, and are it's design, implementations, and build quality any good?